Pinterest says its skin tone searches are now more accurate

It has expanded the feature to the UK, Canada, Ireland, Australia and New Zealand.


Pinterest is improving its skin tone search function, which it initially rolled out in 2018. Skin tone searches should also deliver more accurate results. You’ll be able to filter search results by skin tone too.

The company says that its technology is three times more likely to “detect multiple skin tone ranges in top search results” than in the past. It also claims it can identify skin tones in four times as many beauty and fashion pins than before.

Pinterest's Try On feature with skin tone searches

Pinterest’s augmented reality Try On feature, through which you can virtually try on makeup via the Lens function, supports skin tone searches too. That way, you can see how different products look on people with skin tones similar to your own.

Try On now includes more than 10,000 “shoppable shades that are discoverable across 48 million beauty pins,” according to Pinterest. NARS, Cle de Peau and Thrive Causemetics are among the latest brands whose products are available for you to virtually test out though Try On.

Along with those updates, Pinterest just expanded skin tone searches beyond the US to the UK, Canada, Ireland, Australia and New Zealand.