AdidasYeezyBoost
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Adidas tries to make buying Yeezys fair but misses the mark
Buying Yeezy Boost sneakers online is tough. It comes down to this: Supply cannot meet demand. The shortage is so acute that if you don't buy them at launch for retail price -- between $200 and $350, depending on the model -- you'll have to pay upwards of $2,000 on eBay or another site to get your hands on a pair. Reselling Yeezys has become a business, and both Adidas and Nike (with its retro Jordans) are turning to tech to make the shopping experience fair and safe for everyone.
