AdvertisingStandardsAuthority
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Microsoft Xbox video marketplace ad banned for being misleading
Apple isn't the only one to run afoul of the UK's Advertising Standards Authority, now that one of Microsoft's recent ads (embedded after the break) promoting its video rental service has been banned. Challenged because it fails to mention the viewing window (24 hours after pressing play / 14 days after download,) the board agreed, saying users may be influenced to purchase on the basis of being able to download and keep movies, which currently they can't. Microsoft argued that the ad was too short to get into the details of its DRM requirements, but maybe next time they'll hire one of the fast talking individuals from oh-so-many pharmaceutical ads for the last second disclaimer.[Via Joystiq Xbox & CVG]
UK smacks Apple for another misleading iPhone commercial
We figured Apple would've learned its lesson after the UK's Advertising Standards Authority banned those "the real internet" iPhone commercials, but it looks like Steve's back in detention -- the ASA just ruled that another ad claiming that the iPhone is "really fast" is also misleading enough to be pulled. You've probably seen the similar US version of the ad, which shows the iPhone 3G loading a web page, switching to Maps to locate itself, downloading an attachment, and then finally taking a call, all in 30 seconds -- yeah, that doesn't happen. Apple claimed that its "Network performance may vary by location" disclaimer was enough to keep it safe, but the ASA wasn't having that: it said that the ad was likely to lead viewers to believe the iPhone was really that speedy. Of course, we're pretty certain most people understand that reality and advertising don't really have anything do with each other, but we're not the ones in charge -- just wait till the ASA finds out that drinking gallons of beer doesn't actually make you more attractive. Check the ad in question after the break.[Thanks, David]
UK's Advertising Standards Authority yanks iPhone ad for being misleading
Apple's iPhone 3G ads paint a pretty cheery picture of the device in action, but just as many of you have noted, the omission of Flash and Java means there's a big difference between what the "the real internet" and what's on the iPhone -- enough so that the UK's Advertising Standards Authority has pulled one of Apple's latest ads from the airwaves because it claims "all the parts of the internet are on the iPhone." At least two people complained to the ASA that the ad was misleading because sites that use Flash and Java don't work on the iPhone, and the board agreed, saying that "We concluded that the ad gave a misleading impression of the internet capabilities of the iPhone" because "viewers were likely to expect to be able to see all the content on a web site normally accessible through a PC rather than just having the ability to reach the website." If we had to guess, we'd say this decision is more likely to prompt Apple to be more careful with its ads in the future rather than ever bring Flash or Java to the iPhone, but you know Adobe is feeling pretty smug right about now. Check the ad after the break.[Thanks to everyone who sent this in]
Burnout Dominator advertisement causes controversy
Are people becoming increasingly fearful of the media? It appears so, as an advertisement for Burnout Dominator was deemed too "violent" for the common public to view. In EA's ad for its PS2/PSP racer, an image of a burning car can be seen, with a tag line: "Inner peace through outer violence."The Advertising Standards Authority commented that "we considered that the images of a car that seemed to have crashed at high speed and a burning tyre, together with a reference to violence, could be seen to condone a violent lifestyle, anti-social behaviour or dangerous driving. We concluded that the ad was irresponsible."Excuse me? There are far more grotesque and irresponsible advertisements in the media -- why focus on this one? While we understand the effects of advertising are intended to be influential, we highly doubt people will start driving like a Burnout maniac in real life due to this image.[Via Next-Gen]
Wii ad 'too violent' for some in UK
Red Steel and Twilight Princess are reminiscent of terrorist videos ... at least to one individual in the UK. Apparently, this ad was a bit too "violent, offensive, and disturbing" for seventeen (yes, seventeen) television viewers in Britain, and they made their displeasure known. After a review by Britain's Advertising Standards Authority, however, the ads were deemed okay to go. "We also considered that viewers were unlikely to link the ad to recent events in Iraq. We concluded that the ad was unlikely to cause serious or widespread offence," the Authority said. Translation? Damn, y'all are sensitive.Obviously, we've now won the console war. Sony and Microsoft can just go home. Good game, guys. Good game.
