AlphaA99II
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At Photokina, camera makers carve out their territory
Let this sink in: Since 2010, digital camera sales have fallen from around 120 million to 40 million units. The main reason, obviously, is that consumers can fulfill most of their photography needs with a smartphone. That leaves manufacturers a small but profitable high-end market. Judging by what I saw at Photokina, however, Canon, Nikon, Fujifilm, Olympus, Sony and Panasonic are all targeting that niche in different ways.
A first look at Sony's Alpha A99 II
In the past year alone, Sony launched three major E-mount cameras: the full-frame A7S II and A7R II, along with the A6300 -- all impressive mirrorless models. So you might think it was losing interest in its A-mount single-lens translucent (SLT) series, having just launched one, the entry-level A68, late last year. At Photokina, however, Sony unveiled the Alpha A99 II, the long-awaited successor to its flagship A99 model.
