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  • Kodak's big comeback is an old school throwback

    by 
    Mona Lalwani
    Mona Lalwani
    01.09.2016

    As I squeeze my way through the small gaps between people on the floor at the Consumer Electronics Show in Vegas, the excitement of the crowd is palpable. TVs are rolling up like sheets of paper; robots are swerving in and out of booths and speakers are shapeshifting. But there's something different about the buzz around Kodak's yellow-colored cubicle. The bright red "K" on the logo that looms overhead instantly evokes a sense of nostalgia that feels misplaced at a show cluttered with snippets of the future. I walk in, past the glass shelves with film rolls on display, to join a group of people huddled around the prototype of Super 8, the company's "new" film camera that made its debut 50 years ago.