Aramis
Latest
How Adidas is using motion capture to reinvent running shoes
When Kanye West isn't wearing his Yeezys (or Vans, as he describes in a song on The Life of Pablo), he's often spotted in Adidas Ultra Boosts. Since being introduced last year, the Ultra Boost has quickly transcended its intended purpose as a running shoe, becoming an essential silhouette for sneakerheads everywhere. But despite Ultra Boost finding success in the streetwear community, Adidas continues to create products around a mantra from founder Adi Dassler: "It all starts with the athlete." That idea, combined with the use of evolving technologies such as motion capture, is what drove the design behind AlphaBounce, the company's latest running shoe.
