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YouTube will let creators co-host shopping livestreams
YouTube will soon allow creators to co-host live shopping streams across two channels, it announced at its annual Brandcast event.
YouTube takes control of Vevo music video ads
Vevo has struck a deal with YouTube that could significantly change the ads you see played on your favorite artist's music videos, ReCode has reported. Rather than ads for other Vevo videos, as you mostly see now, you're likely to see the same ads that Google puts on videos from its "preferred" channels. That's because YouTube will be able to sell Vevo clips directly to its own advertisers, taking a cut of the revenue and passing the rest on to Vevo.
YouTube gets 1.8 billion logged-in viewers monthly
On stage today at Radio City Music Hall, YouTube CEO Susan Wojcicki made a surprising revelation: the service gets 1.8 billion logged-in viewers every month. And that doesn't include people who aren't logged in -- which means the actual number of people watching YouTube is definitely much higher. Last June, the service had 1.5 billion logged-in watchers. On TVs alone, people are now watching 150 million hours of YouTube every day. The latest figures are yet another sign that YouTube's reach is staggering, something that Wojcicki wanted to make crystal clear for the audience of advertisers and potential partners at its annual BrandCast event.
YouTube brings in big names like Ellen and Kevin Hart for new shows
During its big Brandcast presentation YouTube made a pitch to advertisers based on some well-known names, with new shows on the way from Kevin Hart, Ellen DeGeneres, Demi Lovato and Katy Perry. Interestingly, this year's slate of offerings is coming to YouTube for free, instead of the subscription Red package. YouTube's message is that "Prime Time has gone online," where it claims that more 18-49-year-olds visit YouTube than any TV network. It's an interesting angle, particularly considering that YouTube just launched its own live TV package earlier this year.
