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Bankrupt iRex can't buy a vowel, gets new lease on life as IRX Innovations
Things were looking bad for iRex Technologies a few months back. Its DR 800 e-reader didn't get to retail in time for the holiday season and, at $450, it wasn't exactly price competitive anyhow. As the company filed bankruptcy, CEO Hans Brons remained optimistic, saying "expectations are still positive," and now we can see why: the company is being reborn as IRX Innovations. This time it will skip the pesky retail market altogether, hoping to find businesses willing to pay the roughly 100% premium over a comparable 3G Kindle or Nook or what have you. It's unclear whether IRX will be offering the same products or will start showing off new, more business-minded ones, but with the WiFi Kindle now shipping for a mere $140 we're hoping the new company has some lesser expensive offerings.
iREX DR 800SG e-reader now shipping via BestBuy.com
Despite being listed on Best Buy's interweb pages for well over three and a half months, it seems only just now has iREX taken the chance to officially ship its DR 800SG e-reader out to the hungry e-tailer masses. Price is back to being listed at the proper $399.99 tag and given the recent proliferation of e-readers in the market, we can't blame you if you're not immediately reaching for your wallet. Press release after the break.
IREX 8.1-inch DR 800SG e-reader now listed at Best Buy for $449
You know what happens when you realize your $399 price point can't compete with the International Kindle and Barnes & Noble Nook at $259? You jack it up by $50 and hope people view it as an ultra-premium product, that's what. IREX's DR 800SG e-book reader, which admittedly comes with a salacious set of specs and features, has just landed on Best Buy's site as promised. The problem? It's $449, and not the $399 that we've been hearing for a little while now. 'Course, Best Buy has been known to inaccurately post MSRPs before the product actually hits the shelves (it's backordered for "one to two weeks" at the moment), so we suppose anything could happen. So, anyone snapping this up? Wait, who let the crickets out? [Thanks, Tom]
IREX unveils DR 800SG wireless ebook reader (updated with hands-on!)
IREX is currently, right this very second, taking the wraps off its big new splash in the ebook space, the new DR 800SG. The 8.1-inch unit has wireless connectivity courtesy of Verizon in the US and Qualcomm's Gobi multi-mode 3G for switching it up in the rest of the world. There's also 2GB of built-in storage, memory card expansion and stylus input ("true finger touch" is coming in Q2 2010 to a future product, right now you can only use the stylus, and a color reader is in the works as well for 2011), and IREX claims to have the fastest page refreshes in the biz. Perhaps most notable is that the reader is Barnes & Noble's first big play in the space, with support for the B&N eBookstore -- though the whole thing is an "open platform" with support from content from Newspaper Direct and LibreDigital stores as well, and format support of PDF, EPUB, Newspaper Direct, Fictionwise, eReader and TXT. Quite the mouthful, and IREX promises to follow wherever the market leads when it comes to DRM. The $399 device includes a leather cover and stylus in the box, and will be available this October in "select" Best Buy stores and will hit Europe in the first half of 2010. No wireless contract is required. %Gallery-73806% %Gallery-73809% We got to play with the new reader briefly, and weren't quite sure how to feel. On one hand, it's another sexy, slim reader, with a pretty great and fast e-ink screen. On the other hand, the interface is totally minimal and a little nonsensical without the stylus. A bar on the left side gives you a "tactile" method of pushing right or left to turn the page, but it feels pretty janky. Notetaking isn't enabled currently, so you can't draw on the screen, making the stylus feel a bit of a burden, not a boon -- the closest you get to text input is tapping away at an onscreen keyboard. We're glad IREX avoided the visibility-hampering pitfalls of Sony's touchscreen ebook technology, but perhaps some more thought should've been put into the alternative. We didn't do any heavy downloading, but the reader takes a very long time to create a connection -- a good 20-30 seconds -- which might've been due to the concrete bunker we're hanging out in, or just a sign of a slow processor, we're not sure which. We love the "openness," and it's great to see so many format alternatives right out of the gate, but we're gonna need more time with the DR 800SG before we're sure it's worth the plunge. %Gallery-73812%
