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Snapchat launches Creator Shows with Serena Williams and Kevin Hart
In the last year, the time spent watching Shows on Snapchat has tripled. The company wants to take advantage of that. Today, it announced Creator Shows, a new format that will deliver regularly published content from some of Snapchat's most popular stars. It's also adding a Highlights feature, which will let Creators add longer-lasting photos and videos to their profiles.
