HealthierTomorrowChallenge
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Lysol owner and Indiegogo team up to find the next... Lysol
Reckitt Benckiser's board thinks that there might be something in this crowdfunding lark for sourcing new product ideas. That's why the chemicals company behind Durex, Veet and Lysol is teaming up with Indiegogo for its Healthier Tomorrow Challenge. Money-hungry startups with ideas related to health products are offered the chance to take part in a Shark Tank-esque competition for RB's love. If you have an idea that the conglomerate thinks is a winner, you'll be offered support, mentoring and, potentially, access to RB's manufacturing and distribution channels.
