Jumptap
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US map shows which states trend toward iOS versus Android
A report from mobile advertising firm Jumptap has been compiled into a handy map that shows which US states trend toward Android or iOS usage. By measuring ad click stats from the 83 million users on its network, Jumptap determined the areas of the country where more ads were being clicked on Android versus iOS versus BlackBerry. As the map shows, most of the US west of the Mississippi trends toward Android, while most of the Midwestern and Northeast states are showing iOS dominance. New York, Maryland, and Virginia are hotbeds of BlackBerry activity, which isn't at all surprising considering the preponderance of business and governmental users in those parts of the country. With RIM on the decline, it'll be interesting to see how this map changes over the next couple years. As GigaOm says, this map could be of use to advertisers who want to target more users in their area. If an advertiser's state is ruled by Android according to Jumptap's stats, it might want to target that platform more aggressively than iOS. You know what survey result I really want to see? How many of these highly-prized ad clicks are served up by people tapping them accidentally when they're just trying to scroll around a webpage? In my case, it's roughly 100 percent.
Apple taking mobile ad share from Google, Yahoo, should have 21% by year end
Apple's iAd service is a relative newcomer to the mobile ads industry, which is probably why it's completely falling apart. No, sorry Carol, we're kidding -- Apple's service is doing extremely well, and it's already threatening established mobile advertising services like Google and Yahoo!. IDC claims that Apple will end the year with 21 percent of the market, which means that in less than a year's time, the company will have picked up almost a quarter of a rapidly growing and expanding industry. Google's share is dropping, and that's in addition to the AdMob purchase it made a while back as well. That is a phenomenal start for the iAd platform. And in fact, IDC is convinced that Apple's gigantic entry into the ads market has actually buoyed all ships -- even smaller advertisers like JumpTap and Millenial Media are growing, and even they cite Apple's entry into the industry as a marker for their popularity. Other cellphone and mobile platform creators are looking into their own advertising as well now, when before they would have just depended on a third-party service to run things for them. And yet despite the incredible growth, Steve Jobs is probably disappointed -- he said earlier this year that he wanted Apple to oversee half of all mobile advertising by the time 2011 started. That's unlikely to happen, but still, a quarter of a market that Apple entered less than a year ago is nothing to sniff at.
Alltel unveils carrier-branded search agent, dedicated button
These days, it's just not good enough to offer some form of search engine on your phone, as the marketing dollars of search giants are finding their way into phones as providers attempt to dictate your searching and clicking habits. Alltel is finally joining the gang as it unveils the "world's first carrier-branded mobile search application to be pre-installed on handsets with a dedicated search key." The button will activate a BREW client that allows users to search for whatever they please without thumbing through numerous menus, theoretically getting you your answers in a hasty fashion. By partnering with JumpTap, Alltel will reportedly start rolling the "feature" out on its mobiles here in the near future, with the colorful line of AX8600s being the first to "have the search application preloaded."[Via MocoNews]
