LifeIsShort

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  • Ashley Madison gives infidelity a new look

    by 
    Daniel Cooper
    Daniel Cooper
    07.12.2016

    Trust is one of the few commodities that you can't get more of by spending money and you can't regain it once it's been lost. When a relationship loses that fundamental belief in each other's reliability then there's almost nothing you can do to save it. Speaking of which, Ashley Madison is back and has launched a new ad campaign to convince people that it's capable of guarding your email addresses and credit card numbers. The site has undergone a glossy rebrand, with parent company Avid Life Media being renamed as Ruby to make it appear more feminine. The one thing that didn't survive the changes was the website's eye-catching tagline: "life is short, have an affair."