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Google sells restaurant review service Zagat
Google bought Zagat in 2011 with hopes of offering definitive restaurant reviews in its search results, but that dream is ending quietly. True to the rumors, Google has sold Zagat to The Infatuation, a restaurant discovery platform. The new owner will keep Zagat as a separate brand and increase its exposure while helping it with a "tech-driven platform" that provides a "more meaningful alternative" to crowdsourced review sites like Yelp. The terms of the deal aren't public, although Google bought Zagat for $151 million.
AI writes Yelp reviews that pass for the real thing
On any given day, hordes of people consult online reviews to help them pick out where to eat, what to watch, and products to buy. We trust that these reviews are reliable because they come from everyday folk just like us. But, what if the feedback blurbs on sites ranging from Amazon to iTunes could be faked -- not just by nefarious humans, but by AI? That's what researchers from University of Chicago tried to do, with surprising results. Not only did the Yelp restaurant reviews written by their neural network manage to pass for the real thing, but people even found the posts to be useful.
This Is the Modem World: Review Sites Are Broken
Each week Joshua Fruhlinger contributes This is the Modem World, a column dedicated to exploring the culture of consumer technology. I'm about to walk into my favorite restaurant in the world. The food is yummy, healthy and fits my budget. The staff knows my name and rarely has to ask how I'd like something served. And the location couldn't be better. It's the perfect place. But before I can pass the threshold to nosh nirvana, a stranger on his way out gives me a sideways glance and whispers, "This place is horrible. Don't bother." This place? My place? The best restaurant on earth? How can this be? Perhaps something has changed. Did the chef leave? Is the cute hostess gone? Have I been wrong this whole time? But I have faith. I follow through, and the best restaurant in the world is still just that, just as I remembered.
