RobBredow
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The Academy teams up with Linux Foundation for open source tech
The Academy for Motion Picture Arts and Sciences (AMPAS), best known for running the Oscars, is diving into the technology world in a surprisingly new way. Together with the Linux Foundation, it's launching the Academy Software Foundation (ASWF), a neutral forum for the movie industry to organize and collaborate around using open source technology tools. And it's aiming to reach far beyond the film world and into other media industries, like virtual reality and sound engineering. The ASWF is the result of a two-year investigation into the tools being used by the movie industry. The Academy discovered that 80 percent of the film world is already relying on open source technology, but it's been difficult to keep track of licensing and different versions of that software.
'Star Wars' and the coming holographic cinema revolution
"AR is going to hit us like a big bang," says ILMxLab creative director John Gaeta when I ask him whether augmented reality, as that holographic technology is known, has been undervalued by the public and press. "We're just trying to point out right from the beginning that there will be a form of AR that will be as hi-fidelity as the cinema that you see at some point. I can't say what year that'll be. But at some point, we'll have intimate holo-experiences with performance and things like that."
