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Consumer Reports: Verizon ranked the best major US carrier, AT&T ranked the worst
Nothing much has changed in this year's mobile carrier satisfaction survey from Consumer Reports, with Verizon again being rated the best of the major providers, netting good scores for voice and data service quality, staff knowledge and issue resolution. The other big players also ranked in the same order this time around, with Sprint and T-Mobile following behind Big Red, and AT&T staying in last position. None of the bottom three scored particularly highly, especially in relation to voice service quality, and only four points separated them in the ratings. While AT&T had the worst value and data service quality scores, its LTE network was ranked the best of any carrier, and the least problematic. MVNO Consumer Cellular, which piggybacks on AT&T's network, didn't disappoint after last year's overall first place finish, keeping the top spot and receiving great scores all round. Full results of the survey, which polled 63,253 subscribers, will be available in Consumer Reports' January 2013 issue.
Apple tops Forrester satisfaction survey
While Microsoft pushes a series of ads that prompt customers to focus on the in-store price (remember, the price is not the cost), Apple customers are expressing satisfaction with the ownership experience. Research firm Forrester conducted a survey of 4,600 people about their experiences with several brands, including Apple, HP, Dell and Gateway. Apple received a "Good" rating, meaning 80% of respondents rated their experience with the company's products highly (the actual measurement system isn't in the article's description). Gateway was next with an "Okay" rating (66% satisfaction), followed by HP at 63% (Lauren's choice!) and Dell bringing up the caboose at 58%.This illustrates the tough spot Microsoft is in. They don't manufacture the hardware that their product, the OS, requires. Yet, people use "PC" -- which actually stands for "Personal Computer" -- synonymously with "Windows." It's unclear the article's summary where those customers' dissatisfaction comes from, the hardware or the software. While it's easy to say that Microsoft should switch focus from price to quality, it would be very difficult for them to implement, as they only control half of the equation. [Via Electronista]
