ShoptheLook

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  • 'Inspirational' fashion ads sell exactly the look you're Googling

    by 
    Brittany Vincent
    Brittany Vincent
    09.06.2016

    Google is changing the way it indexes fashion-related content as part of an experiment involving outfits posted by fashion bloggers. Shop the Look culls various products from outfit searches so you can purchase pieces of said outfit as seen in the photo. You'll be able to tap through the image and explore what's available in a visually similar manner to the outfit via Shopping ads.