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CBS plans to livestream Super Bowl commercials for the first time
If you've been livestreaming the Super Bowl and missing out on all of those commercials, that's about to change. Variety reports CBS will stream all of the ads during the game in February, so those watching via the internet will be privy to the same quality entertainment each time there's a break in the action. In the past, advertisers have had to choose a streaming option on top of the regular broadcast slots. If you streamed this past February's game, you likely noticed the same handful of commercials on repeat. That's why. This time around, though, CBS is said to be treating all of the ad spots equally and advertisers will have to consider delivering content in both places. The report also indicates that CBS plans to charge a record price for each 30-second spot -- likely more than the $4.5 million NBC commanded this year. What's more, the network won't let companies "opt out" of the livestream either. In recent months, NFL content has made a big splash online with clips on Facebook, Twitter and YouTube alongside Yahoo's plans to stream a regular season game from London. [Image credit: Focus on Sport/Getty Images]
Facebook wants to replace Twitter as your Super Bowl companion
If Super Bowl parties aren't your thing, Facebook has a new hub for the big game that aims to be the second screen spot for all your social media commentary. The folks in Menlo Park built a "Super Bowl experience" page that collects posts from your pals, real-time reactions, live scoring updates and more. By using "watching Super Bowl XLIX" in status updates, you can ensure that your hot takes are included in the stream. There's also postings from the NFL, NBC, both teams, players and other notable football minds to keep you up to speed on all the latest happenings. What's more, the page will pull in photos and videos from both the media and folks fortunate enough to be in Glendale. If you'll recall, Twitter developed similar real-time options in the past, and the 140-character network is likely to tip its hand on this year's tools in the days leading up to Beast Mode vs. Bellichick.
NFL wants artists to pay to play the Super Bowl Halftime Show
Being selected to play the Super Bowl Halftime Show is a huge deal -- there's no doubt about that. But this year, the NFL is asking potential acts for the 2015 installment to fork over a share of their post-game tour profits. According to The Wall Street Journal, the league is asking its top three candidates to pay to get the gig. The short list of acts has already been whittled down to Rhianna, Katy Perry and Coldplay, with the NFL seeking to agree on a direct contribution or another form of financial kickback while it makes its final decision. As you might expect, WSJ's sources say the request was met with a "chilly reception" across the board.
