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  • Turns out TRUSTe isn't so trustworthy, settles FTC complaint

    by 
    Timothy J. Seppala
    Timothy J. Seppala
    11.17.2014

    Spend enough time on the web and you're bound to come across TRUSTe's logo. It signifies that the site you're on -- like eBay, Yelp and Etsy -- self-certified with TRUSTe's set of membership requirements like the Children's Online Privacy Protection Act (COPPA), the EU-US Safe Harbor Framework and generally has an eye toward keeping any of your sensitive info safe. Except the outfit's seal might not mean too much anymore. Why? Because it's settling with the Federal Trade Commission on a claim that from 2006 to 2013 the company failed to hold websites accountable for keeping consumers' private info safe. The FTC says that in that span of time, there were some 1,000 "incidences" where companies weren't forced to re-certify on an annual basis despite TRUSTe's site claiming otherwise. Right about now you're probably wondering how much these infractions will cost the firm. Well, if you guessed $200,000 you'd be right on the money.