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Twitter buys an agency that turns social networkers into ad stars
Twitter thrives on celebrities with legions of followers, and it just took a big step toward making a pile of money from those big names. The company has bought Niche, an agency that links social media stars like Zach King (above) to advertisers who want to capitalize on their popularity. Twitter isn't being specific about its plans, but it's not hard to figure out what comes next -- the service now has an easier way to get your favorite Twitter and Vine celebs into ads, raising the chances that you'll notice promo pieces in your feed. It's hard to tell if this will work, but Twitter may feel that there isn't much choice. It isn't having a great time scoring new users, so it might as well get more ad revenue from the people who are sticking around. [Image credit: Zach King]
Vine gets an unofficial talent agency, helps you profit from six seconds of fame
Believe it or not, it's possible to to be a star within the six seconds of a Vine video -- just ask the likes of Riff Raff or Will Sasso, whose Vines are nearly as popular as their usual work. Social media guru Gary Vaynerchuk is starting up a talent agency, Grape Story, to make sure those celebs are getting paid in more than just likes. While Vaynerchuk isn't naming initial clients beyond co-founder Jerome Jarre, he expects the agency to be profitable enough that a wildly popular Vine user could make a living from posting 20 clips a year. There's also no word on when the agency will be open for business, although it already has a partnership lined up with Virgin Mobile. Just don't expect a rush toward Instagram videos -- for now, Grape Story is focused on the more established platform.
