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Microsoft bans use of Metro name in Windows Store apps (Update: May not be banned after all)
If Microsoft can't use the Metro name, no one else can. Not in its company-owned Windows Store, at least. An update to the Windows 8 app criteria guide explicitly tells developers that any submitted Windows Store app with Metro in the title will "fail certification" -- effectively, it's banned. There's a certain irony to the aggressive stance on naming when Microsoft itself still mentions Metro prominently across many of its pages, but the restriction isn't a laughing matter for developers already trying to support an OS that doesn't ship for another two months. One of the most popular apps in the pre-release Windows Store, MetroTwit, likely faces imminent exile without a name change; there's also worries that mass transit apps might get the boot for entirely innocuous uses of the word. We've reached out to Microsoft for comment on its legal rights in the area. In the meantime, it's safe to say that "metro" is only to be spoken in hushed tones anywhere near Microsoft's official content portals. Update: Word from WPCentral is that the language restricting developers from using the Metro name wasn't a new addition to the Windows 8 app criteria guide. Turns out, it was an older error that has since been removed. Rejoice, developers! It appears that the word is not off limits. We've reached out to Microsoft for confirmation and will update when we hear back.
Microsoft downplays Metro design name, might face a lawsuit over all that street lingo
If you've seen most of Microsoft's design language for nearly three years, there's only one word that sums it up: Metro. In spite of that urban look being the underpinning of Windows Phone, Windows 8 and even the Zune HD, Microsoft now claims to ZDNet and others that it's no longer fond of the Metro badge. Instead, it's supposedly phasing out the name as part of a "transition from industry dialog to a broad consumer dialog" while it starts shipping related products -- a funny statement for a company that's been shipping some of those products for quite awhile. Digging a little deeper, there's murmurs that the shift might not be voluntary. Both Ars Technica and The Verge hear from unverified sources that German retailer Metro AG might waving its legal guns and forcing Microsoft to quiet down over a potential (if questionable) trademark dispute. Metro AG itself won't comment other than to say that these are "market rumors," which doesn't exactly calm any frayed nerves over in Redmond. Should there be any truth to the story, we hope Microsoft chooses an equally catchy name for those tiles later on; Windows Street Sign Interface Windows 8-style UI just wouldn't have the same ring to it.
Bethesda tells Mojang to lay down its virtual guns, lawyer up for a trademark battle
Time was, men could settle their disputes with glinting swords at the ready and their honor on the line. Nowadays, only the cosplaying and Comic Con attending folk alike are likely to burnish (elvish) blades, although they're rather inapt to sully them with enemy blood. Well, unsurprisingly, Mojang head Markus "Notch" Persson's modern day offer of a Quake 3 Arena simulated duel -- his proposed method of extralegal recourse -- was shot down by Bethesda, the company suing the Minecraft creator for use of the word "Scrolls" in its unreleased card game. As these are apparently sue-happy times, both parties are headed to court to battle it out, with Mojang facing the terrible repercussion of a forced product name change. From the looks of the defendant's Twitter feed, however, it doesn't appear the impending litigation's breaking this Swede's stride.
Minecraft creator challenges Bethesda to deathmatch for the word 'scrolls'
While Samsung, Apple, HTC and others battle it out in court with lawyers and expansive patent portfolios, one man seems to know how real geeks settle disputes -- with a deathmatch. Markus "Notch" Persson, the man behind Minecraft and head of Mojang, has decided the best way to put the trademark squabble with Bethesda to rest is two rounds of three-on-three Quake 3 Arena action. The Elder Scrolls developer is sticking with the same tactics that have made smartphone companies our new least-favorite corporate citizens, but Notch thinks ownership of the word "scrolls" can best be determined with BFGs and railguns. With any luck this will catch on and, when Steve Jobs and Larry Page lead their forces into battle in Team Fortress, we're gonna have to put on our money on the Mountain View crew.
Apple expands App Store trademark in Europe
Two filings published by the European Trademark Office last week suggest the battle for the term "App Store" will expand to new product categories and new turf. Patently Apple reports that the first request from Apple, filed on March 30, expands the use of the term "App Store" from four international classes to ten. The second application, filed on March 31, covers the App Store graphic (much like the image pictured here). Apple submitted its trademark applications in Europe as Microsoft filed its second objection to Apple's registration for the term "App Store" with the United States Patent and Trademark Office (USPTO). Apple also recently filed a lawsuit against retail giant Amazon for naming its new mobile software marketplace "Appstore." Microsoft, Amazon and other software makers may now face similar challenges using the words "App Store" in European markets. Aside from renewing its duels with Microsoft and Amazon on a new continent, Apple's latest filings in Europe expand the "App Store" trademark into six new product categories, like games, electronic publications, educational products and hardware. Notably, one of the new product classes -- International Class 36 for those keeping score -- refers to financial affairs, credit card services, debit card services, home banking and various methods for conducting electronic transactions. Patently Apple observes this class of products goes beyond typical online transactions for buying apps and music. Could Apple's attempt to expand its "App Store" trademark into financial products hint at new electronic wallet services tied to its mobile devices? Both of Apple's new trademark applications for the term "App Store" and the associated graphic are currently marked as "under examination" by the European Trademark Office.
