UniquelyJ
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Walmart's Jet.com has its own grocery brand just for millennials
Walmart has been battling it out with Amazon for some time now and last year it purchased Jet.com to give it an online edge. At the time, Walmart said that the acquisition would bring "fresh ideas and expertise, as well as an attractive brand with proven appeal, especially for millennials." Now it's using Jet.com to actively target "metro millennials," whatever those are, with a new grocery brand called Uniquely J.
