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Inside the automotive startup taking EVs off-road
The Tesla Model X is the "least capable SUV ever made," according to Rivian CEO RJ Scaringe. It sits too low to the ground, for one, and yet, somehow, most American garages aren't tall enough for the rear doors to open. It's something that looks great sitting next to a Lamborghini or a Porsche, but it's more style than substance. It's an SUV in name alone. You won't take your Model X to ride the sand dunes for a weekend, but that's precisely what Scaringe wants you to do with anything his startup makes. It's understandable if you don't know who or what Rivian is. The company, founded in 2009, has around 350 employees, and its executive team is composed of designers and executives from Hummer maker AM General, Chrysler, McLaren and others. Its design headquarters are located outside of Detroit; there's also a pair of tech and research centers in California split between the San Francisco Bay Area and Irvine. Rivian is led by Scaringe, a 35-year-old MIT grad. Previously he founded Mainstream Motors, working on a fuel-efficient vehicle before pivoting to EVs in 2012. Even more than other tech companies, this one's plans have been shrouded in secrecy -- it was important to Scaringe that his company have something to show before making promises he couldn't keep.
