acousticfingerprinting
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Alexa will stay calm during Amazon's Super Bowl ad
Given that Amazon's latest Super Bowl ad mentions Alexa no less than 10 times, that begs a question: will you have to unplug your Echo speaker to avoid Burger King levels of chaos as it responds to every single utterance? Thankfully, the answer is "no." Amazon has confirmed that it'll use acoustic fingerprinting techniques to prevent Alexa-equipped devices from going into a tizzy during the 90-second commercial. Your gadgets will know they're listening to the ad, not someone in your living room, and will ignore the requests.
