Activity App
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Apple labored over the perfect interface for its Watch Activity app
Apple's Watch designers did a lot of reps on the Workout and Activity apps before arriving at the final design, according to an internal memo dug up by 9to5 Mac. The company's in-house fitness guru Jay Blahnik detailed the design process of the Watch's key apps, saying, "We kept asking ourselves, 'What could we do to measure all-day activity that would be more useful than traditional all-day activity trackers?'" To arrive at the answer, the company decided to build both apps in-house, in order to "build our own knowledge base from the ground up" rather than using off-the-shelf software.
