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Nike's self-lacing Mags are hot, won't catch fire
For Nike, yesterday was the culmination of a passion project which began in 2007. It was then that iconic designer Tinker Hatfield, who is behind the most popular Air Jordan models, took on the task of creating an innovative shoe based on the one worn by Marty McFly (Michael J. Fox) in Back to the Future Part II. Now, as demoed by Fox himself last year, the Nike Mag is finally more than a film prop, thanks to a self-lacing technology the sportswear giant calls "Adaptive Fit."
Nike's 'Back to the Future' shoes can be yours in a raffle
The Nike Mag, aka Back to the Future sneakers, have been a work in progress since 2011. However, it wasn't until 2015 that they featured the self-lacing technology which made them a pop culture hit. Now, after a brief tease by Michael J. Fox last year, Nike today announced its plans for a general (albeit very limited) release of its second-gen Mags, this time with the "Adaptive Fit" laces that tighten themselves. Here's how it works: Nike has opened an online raffle for people to have a chance at winning a pair, where they can buy an unlimited amount of tickets for $10 each.
