adidasfuturecraftmfg

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  • Adidas shows off the first shoe made at its robot factory

    by 
    Edgar Alvarez
    Edgar Alvarez
    09.21.2016

    Last last year, Adidas began rolling out its plans for Speedfactory, a set of robot-staffed manufacturing facilities located in Germany and, soon, the US. Today, the sportswear giant revealed the first silhouette developed through this new project, known as Futurecraft M.F.G. It's a sleek running shoe that features Adidas' trademark Primeknit upper and Boost midsole, similar to what you see on popular models like Kanye West's Yeezy 350s.