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TiVo getting interactive and on-demand ads
It was no surprise that TiVo's fast-forward banner ads didn't quite take as they might have hoped, but BusinessWeek is reporting that next month we can expect to see some new TiVo-based advertising systems rolled out, including interactive ads and ads on demand. Yes, yes, we've seen interactive advertising and enhanced television done umpteen times now, but from what it sounds like (BizWeek was kind of vague -- we don't have a lot of specifics yet), TiVo's taking a slightly different approach by background-downloading and storing ads in the system for viewing; this also lends to a new kind of choose your own adventure style ad system that lets viewers pick how they want to be advertised to with spots that unfold depending on user input. The irony here is that the first round of TiVo's interactive ads were apparently bought by Sony for the new Bravias they've been pimping so hard lately -- HDTVs that your trusty old standard def DVR won't be able to take full advantage of. Still, if you want to learn more about Sony's new TVs, their TiVo commercial will apparently have twelve different endings to choose from.[Via TechDirt]
Breakfast Topic: Have your say about our ads
We've had a few discussions here about gold farming, and we're well aware that thanks to some of the keywords on this site, the Google AdSense ads displayed here can be incongruous with the message we are trying to get across. While we've had to leave the adverts as-is so far, we want your feedback on this issue, and we're prepared to act -- how important is the content of our advertisements to you?Technologically speaking, we can block certain ads based on their URLs, but as more sites spread and more domains spring up, this isn't going to help too much. Of course, we know that most of you aren't going to buy gold, so if you do click on the adverts you're costing the gold sellers money -- doing this, and making advertising expensive for them, could be one way to combat the problem.What would you do in our position?
Fuss over Sony PSP ads in the UK
In the wake of Sony's graffiti-fuelled advertising campaign, the games giant has tried a fresh start, plastering public transport in the UK with enticing slogans. However, the slogans seem to have caused more trouble than necessary; an advert on a Manchester platform encouraging travellers to "take a running jump" has been deemed inappropriate and is due to be removed.Elsewhere, in London, large Tube ads encouraging users to seemingly fill their PSPs with porn have caused some confusion. Could this be another attempt to whip up interest in Sony's advertising campaign, or are they simply a couple of misguided messages that looked better in the boardroom?[Thanks, Dave]
Super Bowl XL ads.....in high definition!
We know you're getting ready for the big game.......and so do advertisers. Particularly due to the trend of people going over to a friends house (one who has high definition TV) to watch the game, more than half of the advertisements scheduled to be run will be shot in high definition. The one downside is they cost up to 15% more to produce, not just due to equipment, but makeup and set attention to detail increases because viewers can see more. We've been telling people about the power of high definition advertising, it looks like someone is listening.
