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The government plans to crack down on sketchy advertorial
The Federal Trade Commission is going back to an old well, and possibly will actually exercise some of its authority. We're talking about the FTC's stance on sponsored editorial posts that aren't clearly labeled as such. "The FTC will soon begin holding media companies accountable for deceptive practices," fashion business publication WWD reports. "Although the FTC works with publishers, it has never penalized a media company with a fine." That could soon change given the rise of native advertising online (especially with celebrity social media accounts) and in print. As a quick refresher, native advertising is different in that it looks like an editorial piece, but is paid for by advertisers.
UK clamps down on online ads disguised as articles
Even the most robust ad-blocking software can't strip the internet of promotional material entirely. UK watchdog The Competition and Markets Authority (CMA) usually spends its time putting the kibosh on misleading ads, but recently it's also started turning its attention to more underhand marketing practices. Just last month, the regulator begun cracking down on fake online reviews, and today it announced it's now taking media companies to task over promotional articles and blogs -- aka sponsored content -- that doesn't clearly tell the reader they're essentially looking at an advertisement.
