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Adidas' NYC-inspired shoe was designed using data from runners
When I woke up this morning, I didn't imagine I'd spend part of my day inside a massive shipping container on a parking lot right under the Brooklyn Bridge. But that's exactly what happened earlier today. The occasion? Adidas invited members of the media to an event where it showcased its latest running shoe, the AM4NYC, a New York City-inspired silhouette that was designed using sensor data and feedback from local runners. Not just that, but the sneaker was actually made at the company's robot-staffed Speedfactory in Atlanta, an automated assembly line that combines craftsmanship with speed to create custom footwear.
Adidas will finally start selling shoes made by its robot factory
The robot factory Adidas built in Germany is now fully functional and ready to start making the first Speedfactory shoe that will be sold to the public. Adidas has revealed that it plans to use its Speedfactory's robots to manufacture a series of Adidas Made For (AM4) kicks designed specifically for six of the world's biggest metropolises. The first one called AM4LDN was tailored for London and will be available in the city on October 19th. That will quickly be followed by AM4PAR (Paris) on October 26th, while the other four -- AM4LA (Los Angeles), AM4NYC (New York City), AM4TKY (Tokyo) and AM4SHA (Shanghai) -- will come out in 2018.
