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Adidas' NYC-inspired shoe was designed using data from runners
When I woke up this morning, I didn't imagine I'd spend part of my day inside a massive shipping container on a parking lot right under the Brooklyn Bridge. But that's exactly what happened earlier today. The occasion? Adidas invited members of the media to an event where it showcased its latest running shoe, the AM4NYC, a New York City-inspired silhouette that was designed using sensor data and feedback from local runners. Not just that, but the sneaker was actually made at the company's robot-staffed Speedfactory in Atlanta, an automated assembly line that combines craftsmanship with speed to create custom footwear.
