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  • Devindra Hardawar/Engadget

    Samsung’s obnoxious new ad will ‘turn off’ millions of TVs

    by 
    Chris Velazco
    Chris Velazco
    05.24.2018

    Look at your TV right now, if you can. If it's on, turn it off. Gaze upon that blank screen. Really contemplate it. If you can feel an irrational, white-hot anger bubbling up inside you, Samsung's new QLED TVs — and the Ambient Mode that helps them blend into their surroundings — might be for you. While that feature is admittedly quite cool, we don't know the same could be said of Samsung's "disruptive" marketing campaign for it. Over the next ten days, Samsung will pretend to turn off millions of televisions in the UK, all to remind people that TVs are mostly just "ugly black screens."