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AMD kills ATI brand, you can look forward to blood-stained Radeons
This, dear friends, is a sad, sad day. ATI, the name of hope for all PC gamers who were sick and tired of NVIDIA rebadging the same GPU over the past couple of years, is to be no more. The callous souls over at AMD have decided that our little consumer brains aren't sophisticated enough to handle two awesome brands, so they're just axing the use of the ATI moniker from here on out. Product line names will be retained, with the Radeon and FirePro branding still intact, but ATI Eyefinity will now be known as AMD Eyefinity. The first graphics cards to, erm, benefit from the new nomenclature will ship "later this year," and the whole thing is said to have been motivated by AMD's move to Fusion APUs -- hybrid CPU and GPU chips -- where it's considered beneficial to have a unified branding strategy. Great, but did anyone consider the fact that the graphics wars will now be fought between two teams wearing green jerseys?
PowerColor jumps on the Eyefinity bandwagon, breaks off a wheel
Sure, the Radeon HD 5870 Eyefinity 6 Edition is the latest and greatest in desktop multi-monitor solutions, but if you happen to be hexaphobic (or financially challenged, perhaps) you'll need something a wee bit smaller. To that end, PowerColor just introduced the Radeon HD 5770 Eyefinity 5. With a whole one less mini-DisplayPort than its heftier cousin, the Eyefinity 5 has all the mid-range muscle of a regular Radeon 5770 -- down to the megahertz, we checked -- but has five independent display controllers for that wrap-around HD monitor matrix you've always dreamed of. Whether the 5770 can actually run games across five monitors is another question, but we expect that reviews of just that functionality will surface (along with pricing, availability, dongles, and everything else that wasn't in the press release) well before you count to seven.
