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Are you watching TV and reading this at the same time? In-Stat survey says probably
Wonder why TV manufacturers are so happy to jam the Internet into TV sets? A recent In-Stat survey reveals that synchronizing the web and TV programming could be key going forward, since so many people (up to 50% of men and 30% of women, depending on age group) already watch TV while using a computer. They'll need to figure something out to keep customers attention, with results also indicating that around 15% of consumers plan to cut back on subscription TV, Internet and mobile services over the next year, which could trim up to $5 billion in revenue. Of course, you'll have to drop $3,495 to find out more about TV viewing habits including consumer interest in Internet TV services, so we wouldn't be surprised to see the pay TV execs that cough up for this kind of data put it to use sooner rather than later.
SWTOR might be EA's best chance at improving profitability
In a recent article on Gamasutra, Cowen Group analyst Doug Creutz discussed EA's disappointing performance of late, blaming the software giant's "inability to develop hit core-gamer console titles". This has led to him significantly lowering his estimates for their 2009 earnings. The analyst's reportings are fairly doom-and-gloom, but he did mention A New Hope for the company: Star Wars: The Old Republic.EA acquired BioWare, the developers of SWTOR, back in October last year. Creutz is of the belief that EA has really messed up their console campaign this generation, and SWTOR could be the "best chance" they have to increase profitability -- that is, if it can hold its own against the reigning champ World of Warcraft. We have faith that BioWare will be able to bring out a quality MMO, and you couldn't ask for a better IP. It really all depends on how well the title will have to do to be of any use to EA -- obviously better than Warhammer Online, which did not even earn a mention in the analyst's report.
