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Angry Birds: The Movie?
There's no questioning that the iPhone/iPad game Angry Birds is a huge success. The company is close to seven million downloads of the game, all without any direct advertising of their own. Now the company that developed the game, Rovio, is taking a serious look into more commercial avenues for the title, including movies. The company has already done a great job with the animation within the product, including a cinematic trailer released on YouTube (which I guess you could say is technically advertisement -- check it out after the jump). But is there enough to this to make for a good story? According to Rovio, the company has been approached by several very interested parties, including movie studios, and they're giving all offers serious consideration. Chief exec Mikael Hed has grand ambitions to see the Angry Birds brand become much more than games, akin to Pixar with Toy Story, so games and movies would just be the tip of the iceberg. Do you think something like Angry Birds could translate well enough to other mediums? Is there a potential story in there worth developing?
The app market, by the numbers
The very insightful Stuart Dredge over at Mobile Entertainment has compiled an amazing primer on all of the numbers behind the app market (which you can also see by clicking the "Read More" link, although it's not viewable on an iPad or iPhone). If you want to know anything about how many apps are rolling out of the store, how many apps are installed on the average device, or what kinds of apps those are, Dredge's presentation will tell you. It's a really excellent compilation of everything we know about the App Store and the app market at large thus far. I don't think anything here is new or really that surprising. We already know that Apple is, by far, leading the race on number of apps (both created and sold), and we've heard before that games tend to do very well on the marketplace in a number of demographics. The end of the report has some great numbers, too, on standout applications like Angry Birds and the eBay app. Otherwise, it's basically a big round-up of a lot of the stats that we've heard so far. But having them all in one place gives a nice overview of just how big this little software ecosystem has become.
Rovio sells 6.5M copies of Angry Birds without advertising once
I got to meet the creators of Angry Birds back at E3 earlier this year, but because of our busy schedules, didn't get too much of a chance to really talk with them in-depth about their experience on the App Store so far. Fortunately, GamesBeat has done just that, providing a nice profile of Rovio's Peter Vesterbacka and Mikael Hed, the two Finnish creators of one of the App Store's most popular titles. They're actually mobile app veterans -- while Angry Birds is their biggest hit as a company, they've also developed for lots of other groups, including Real Networks and Electronic Arts. The game was created to be casual, open to anyone to play, and use some really memorable characters that would resonate with anyone who picked it up. They accomplished those goals -- the game has found a surprising following around the world, and almost everyone who owns an iPhone recognizes the birds and pigs characters. A US$4.99 iPad version has also taken off, and Rovio plans to bring the app to lots of other mobile devices as well. The growth has been entirely organic, too -- they haven't spent a single cent on advertising the game, instead relying completely on word-of-mouth and Apple's own promotional tools. And while their success is already quite widespread, the two say their goals are even bigger than what they've accomplished so far: they hope to eventually see 100 million paid downloads. Definitely possible -- it's interesting to see how iPhone-created brands are growing so quickly.
New section of the App Store lets you Try Before You Buy
Apple seems to be taking a step towards trying to combat app piracy, while making App Store customers happier about their purchases. A new section in the App Store touts the free, "Lite" versions of many popular apps. These versions have been around for a while and have always been free, but this is the first time that Apple has marketed the apps directly. Not only is there a whole new section called "Free on the App Store," but the Lite versions of popular are now listed in a "Try Before You Buy" area. The idea is that if you try out an app and like it, you'll be more likely to purchase the app, and once it's purchased, less likely to try to get a refund from Apple and the developer. There are 98 free titles listed in the new section, including Lite versions of Angry Birds, Labyrinth 2, CoPilot Live Directions, Grand Theft Auto: Chinatown Wars, and DigiDrummer. [via 9to5Mac]
Angry Birds flying to PS3, PSP and DS
If you've ever played Angry Birds, the headline above has already made your day. If you've played Angry Birds only to have a friend / significant other snatch it away -- a cruel reminder of your iPhone-less existence -- then the above headline has undoubtedly left you positively elated. Yes, Chillingo's Joe Wee has confirmed to The Sun that the addictive, Boom Blox-esque puzzler is headed to "Nintendo DS, Sony PSP and PS3." The fact the game is slated for PS3 and PSP would suggest that Angry Birds will be released as a Mini, though Chillingo wouldn't provide Joystiq with any concrete details. Hopefully we'll hear more at Gamescom later this month.
Angry Birds HD updated with more levels... and crashiness
Angry Birds has been a phenomenal success, staying atop the App Store best seller list for months. I too, succumbed to the "bird in a slingshot" craze, as has my eight year old son who told me the other night he dreamed that he was in the slingshot. Angry Birds HD was one of the first games that I downloaded for the iPad, but I was pretty disappointed. While the iPhone game was only $0.99, the HD version was $4.99, following an unfortunate trend where iPhone games are ported to iPad, cost much more, and don't add any new features. But Angry Birds HD actually had fewer features and levels than the iPhone version. Rovio told us at E3 that they'd be fixing that soon. Well, as promised, an update came out a few days ago which added more levels and brought the game up to par with the iPhone version. Unfortunately the game has also added what one friend called "extreme crashiness action." So far I haven't actually lost any progress due to a crash, but it's fairly annoying. Hopefully there will be another update soon. As a side note, developer Marco Arment noted back in May that the App Store was full of scams and ripoff apps surrounding Angry Birds, some which use the same name, and others which use the same artwork. It's sad to see that these apps are still there, and to know that they are profiting unfairly off the success of a popular game. Why Apple would allow some of these apps to remain and purge others is beyond me. [Update 2010-07-08: the developer confirmed crash problems. A new update posted today seems to have solved the crashes.]
Topping the App Store charts with Angry Birds
Angry Birds is one of the growing number of phenomenal success stories coming out of the App Store. It's a simple game; you drag birds in a slingshot in order to try and get them to knock down structures and hit green pigs. It's really resonated with audiences, though, and just like we heard with Doodle Jump, a string of constant free updates has propelled it to the top of the charts. I got to talk to Mikael and Niklas Hed, cousins and chief officers at Rovio Mobile (the company behind Angry Birds), last week at E3 about their game and its success so far. They told me that the game has had four million downloads to date across, both, its paid and lite versions, and they said that they'll keep updating it "as long as the underlying market keeps growing." I asked them why they have chosen this model of just supporting the game with free updates, and they pointed to Valve's Team Fortress 2 as an example; they're updating the game just because they're "focused on bringing great value" to their customers. Future updates to the game will include new birds to play around with and a little bit of multiplayer functionality, which is coming in a "huge update" very soon. I also asked about the iPad version (which has gotten some bad reviews, since it's basically the same as the iPhone version), and they said that it was just a matter of resources, but they did want to update that version of the app in the future.
App Store filling up with spammers and clones of popular apps
Marco Arment has noticed a growing problem on the App Store; as hits emerge from among the free and paid apps, some companies are doing a little search scamming. They're ripping off the names, styles, and sometimes even the art of popular iPhone apps. He went to get the popular Angry Birds game and found that there are companies actually selling apps with "Cheats" and "Trivia" added on to the titles, often reusing the artwork from the original game. Certainly, some of these fall into a legal gray area (Angry Bird is technically another game, even though it's obviously hopping on the back of the more popular title), but some of them are straight up scams, and the angry reviews and terrible ratings prove that's the case. Arment calls out a few companies (whose titles are still on the App Store, as of this writing). He says that developers who feel an app is infringing on their trademarks can send a message to appstorenotices@apple.com to let Apple know about the problem. We'd love to see Apple clean house on these, but of course, we're not yet sure of their position. They may have some guidelines that define how close an app can get before it's actually infringing, but some of these are clearly over the line. We'll have to wait and see what actions Apple decides to take.
