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Major advertising firm bans Breitbart for hate speech
The AppNexus advertising network drew a line in the sand today: Breitbart News has been indefinitely barred from using its ad-serving tools for violating hate speech standards. "This blacklist was solely about hate speech violation," AppNexus' Joshua Zeitz told Bloomberg. "We did a human audit of Breitbart and determined there were enough articles and headlines that cross that line." At a glance, the move seems similar to Facebook's pledge to gut advertising for "misleading, illegal and deceptive" fake news websites, but AppNexus says it isn't trying to police content -- it's just upholding its existing content standards.
Adblock Plus' ad network is off to a rough start
When Adblock Plus unveiled its own ad network in a bid to make money from toned-down ads, it raised more than a few eyebrows... including those of its supposed ad partners. While the company said that its Acceptable Ads Platform would supply ads from Google and AppNexus, it turns out that it was merely relying on a go-between company (ComboTag) to get those ads. It hadn't asked the underlying ad providers about a deal -- and now, they want out. Both Google and AppNexus are ending their associations with ComboTag, leaving Adblock Plus without much of a leg to stand on.
