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Armour39 review: a fitness tracker for the wannabe elite athlete
Under Armour has always prided itself on the science and technology that goes into its sports apparel. But, let's be honest, the company could spend four times as much on R&D for a shirt as HTC did on the One, and it would still never generate the same fanfare. Sure, a heart rate monitor and app still aren't going to set the tech blog world on fire, but it could be the move that earns the company the respect it deserves. The Armour39 system combines a small Bluetooth LE-enabled pod with a distinctive chest strap and an app that tracks your level of exertion, awarding you WILLpower points. What the system isn't, however, is a "lifestyle" product or an "activity tracker." Under Armour is clearly going after those who fancy themselves athletes. Obviously, the question is whether or not the sportswear company has anything valuable to offer in the space. Does its new training platform actually encourage you to push yourself harder and is it really anything more than a FuelBand with an extra dose of testosterone? The answers are exactly where you'd expect them: after the break.%Gallery-190696%
Under Armour launches Armour39 performance tracking system, we go hands-on
Under Armour has always touted the scientific underpinnings of its sports apparel. From moisture wicking to heat trapping and everything in between, the company is quick to assert that it isn't just another athletic clothing company. But, performance enhancing shirts and pants have their limitations and, arguably, performance monitoring is a far more interesting and burgeoning field. In 2011 it dabbled with E39, a compression shirt with a space to insert a "bug" that included and accelerometer and heart rate monitor. Today, at an event in beautiful, chilly New York City, it officially unveiled the next evolution of that toe-dipping, Armour39. While there may be a shirt in the future, for now the system consists of a traditional chest strap, an iPhone app and an optional watch for those that don't like to carry their expensive smartphone with them on runs.
