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Ascape Audio's earbuds boast wireless sound in a convenient package
If you want to put a little Motown in your ears, the Kickstarter campaign for Ascape Audio's newest Detroit-designed fully wireless earbuds and charging case has finally launched. The pitch is as follows: The AmpPack is a charging case that holds and charges the AscapePod fully wireless earbuds. The AmpPack automatically starts charging the twist-to-lock earbuds as soon as you secure them into the cradle near your phone's earpiece. The case's internal battery has enough power to charge them 20 times, or, it can double the life of your phone battery.
Ascape Audio and the economics of making headphones in America
Ascape Audio's home page proudly proclaims "Designed in Detroit," but at this point it's not helping business. "It hasn't made any goddamn impact," marketing director Dean Clancy said. "I want to put that in as many places as possible, because regardless of how it impacts our sales, I just want people to know we're doing it here," he said. "Designed in Detroit" they may be, but economics makes manufacturing Ascape's earbuds in the Motor City impossible. President Paul Schrems estimated it'd take at least $5 million to build a factory and staff it, so the company has offshore-manufacturing contracts for the wireless earbuds it designs in the D. "These things I wanna make are not made here," Schrems told me recently.
