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How to beat game piracy according to David Perry
David Perry, best known as the founder of Shiny Entertainment and Earthworm Jim, believes the way to beat game piracy is by distributing games for free. "The next big thing will be free games," said Perry, speaking in Belfast after being awarded an honorary doctorate by Queen's University. Perry goes on to explain the situation game developers in Asia encounter and how most games there have no entry cost but are supported by a micro-transaction model. A business model Perry believes that will change the industry in the USA and Europe. Creative big-wig at Acclaim, Perry has numerous MMOG projects in development. One was supposed to be a beast-racing MMOG that had a unique development process. The project dubbed Top Secret was a collaborative program for a small community of developers to design the game on paper. Acclaim originally intended to hire a development team to produce the final design document but the mesh of ideas became so uniquely twisted they felt it wouldn't work. Instead, five independent development teams are vying for a one million dollar contract but if no demos are up to the quality or meet Acclaim's standards, they will hire a professional studio instead.
Nintendo 'localizes' DS systems for Asia
We may not be getting a redesigned DS in the near future (if you believe the company line), but there will be some "localized" DS systems flooding the markets in the near future. We're not sure what the differences are between a "localized" handheld and a good old-fashioned DS Lite, as Nintendo hasn't offered any specifics. What we do know is this: They'll be releasing in Taiwan, possibly South Korea, and (eventually) China They'll be sold in mobile phone stores They'll be available by the end of the month We wonder if the fact that these redesigned localized DSes are being sold in phone stores is an indication of cell phone support (or, at the very least, connectivity). We think guessing "yes" is a pretty safe bet, but in any case, we're waiting to hear more details from Nintendo itself before going crazy with speculation. This is certainly an interesting move on the Big N's part, though, in the company's attempt to revive sales and fight the popular PC beast in Asia. Being the analyst wannabes that we are, we can't wait to see if this has any impact on the hardware market.
Power leveling becoming more prominent in Vietnam
When you hear the words "power leveling," which country do you usually think of? The term almost always conjures images of digital content factories in China, where teams of workers grind around the clock for the legions of gamers out there who are willing to pay to get ahead. Power leveling and gold farming are by no means limited to China though. Other countries in Asia are seeing a marked increase in these activities as internet access becomes more ubiquitous, and of course as broadband speeds increase. PlayNoEvil points out an article from Vietnam News, which reports "game addicts with talent can now indulge in their favourite pastime and be paid up to VND 2.7 million (US$ 160) a month for doing it." PlayNoEvil notes that the salary of a power-leveler is greater than that of a teacher, who only earns between US$ 60 and US$ 100 per month. Via PlayNoEvil
Southeast Asian nations agree on a digital set-top box specification
In order to facilitate the digital TV changeover in the region, the Association of Southeast Asia Nations (ASEAN) recently laid out a standard spec for both SD and HD set-top boxes. They're still talking things over like interactive TV, MPEG-4 licensing fees, a standard for digital sound and 720p/1080i transmission, but expect this to push forward digital TV efforts in Brunei, Indonesia, Malaysia, Myanmar, Singapore, Thailand and Vietnam. Another part of the deal is a new ASEAN HD Centre to facilitate HD co-productions in the area, so even if your vacation doesn't include Southeast Asia more HD content could be headed this way.
Wii releases in Taiwan next month
Following its recent release to Korea, Nintendo has made an official announcement that the console will now also release in Taiwan. On July 12th, gamers will be able to nab a Wii of their very own. And, even better than the Japanese, their console will come bundled with Wii Sports. Do you think sales will be as poor as Korea?
MEASAT inks deal to get National Geographic HD in Asia-Pacific
National Geographic HD has been on the international warpath of late, blazing trails to Austria / Switzerland, India, Germany and Sweden. Now, we can add a few more foreign locales to that list. MEASAT Satellite Systems has just landed an agreement with National Geographic Channel Asia that will enable Nat Geo HD and two other SD channels (National Geographic Channel and Nat Geo Wild) to be "distributed on a MEASAT -operated satellite to pay-TV operators across Asia Pacific, the Middle East and Africa." The trio of channels will be distributed via the MEASAT-3 satellite, though it wasn't specifically stated when any of them would go live.
LotRO's Korean launch may alter western business model
Turbine is busy gearing up for its Korean launch of Lord of the Rings Online. The title is currently in closed beta in Korea and moving toward limited open beta. Fantasy titles are hugely popular in the country, but the enthusiasm with which beta testers are greeting LotRO has likely been spurred on by the popularity of the films directed by Peter Jackson. MMORPG's Jon Wood recently caught up with LotRO Executive Producer Jeffrey Steefel to discuss Turbine's plans in the east. They discussed some of the details about LotRO's forthcoming Korean launch, which revealed how this might impact North American and European subscribers.
Perfect World continues Southeast Asia business expansion
When "online gaming" and "Asia" are mentioned in the same sentence, it's a safe bet that either Korea or China are going to be mentioned. But the countries of Southeast Asia are also hotbeds of MMORPG fandom, a fact that's not lost on game companies operating elsewhere in the continent. Chinese game publisher Perfect World has struck a deal that will allow for greater expansion into Southeast Asia. The licensing agreement has been made with Malaysian online game operator Cubinet, which will bring Perfect World's title Chi Bi to Vietnam, Thailand, Malaysia, and Singapore. Cubinet will handle the localization of Chi Bi for the various Southeast Asian gaming markets, offering the game in Chinese, English, Vietnamese, and Thai. Chi Bi is a fantasy MMORPG based on the Three Kingdoms period in Chinese history. The title's introduction to the SE Asian markets follows Perfect World II, Legend of Martial Arts, and Zhu Xian, and marks another potentially lucrative pairing between Perfect World and Cubinet.
EA: Online to make up around 60% of Asian business in 5 years
After showing considerable interest in conquering Asia, Electronic Arts has been noticeably mum of late regarding its plans for the region, lurking like a rogue in the shadows, as if waiting to club the market on the back of the head with a fat bag of cash. Now EA has admitted as much, with EA Asia's vice president Chris Thompson telling Reuters that the company looks for the region to comprise some 15 to 20 percent of its total business by 2012. Compare this to the meager 5 percent of EA's wallet it's responsible for today.Key to this expected growth is the Asian market's love affair with playing games online. According to Thompson, while online gaming represents a respectable 10-15 percent of the company's Asian footprint today, "five years from now, that the online portion of our business could be representing somewhere plus or minus around 60 pct of our business." Mama always said if you're gonna set a goal, make it lofty, though with Hellgate: London finding some rare success in Korea and Warhammer Online waiting in the wings, maybe there's method to EA's infatuation with Asia after all.
RF Online server rollback combats cheaters and 500% inflation
RF Online in the Philippines recently had serious issues with dupe hacks, prompting an unannounced rollback of the servers. PlayNoEvil writes that the operator of RF Online for the Philippines, Level Up Games, discovered a dupe exploit and tried to purge it from the servers as well as those who used it. However due to time constraints with unraveling the intricacies of the exploit, the company decided to roll back the game to a point before the exploit was used. Level Up Games issued a statement on the problem: Based on DB evidence, numbers as well as feedback from the community, the GMs, the Vanguards and also from our field agents, there was an oversupply of in-game currency and gold - as high as 500 %. GMTristan of RF Online Philippines clarified the situation further on his blog:
The European connection in 9Dragons
Acclaim's martial arts MMORPG 9Dragons is about to gain some more European fans, with the launch of Bardo Euro -- their new European server. Bardo Euro promises to offer the European playerbase an improved game experience with better connections all around.Apparently the players have been calling for a European 9Dragons server for some time; Acclaim is delivering on their promises to improve the game and is holding a number of special events to celebrate the launch: 30% off sale: All items in the 9Dragons Item Mall will be 30% off for 3 days only. June 6-8. Bonus exp rate events: Earn 2 times experience points by playing on the Bardo server. June 3-9. Monster spawn event: High level monsters will invade Bardo. June 3-5, 6, 8-9. VGM/GM PvP event: Test your martial arts skills battling against Acclaim VGM and GM staff. June 3-6, 8-9. Fireworks in Bardo: To celebrate the official launch of the European server, fireworks will light up the sky at random times from May 30 to June 8 on the Bardo server. If you're in Europe, why not give 9Dragons a shot? Roll yourself a Shaolin or Wu-Tang badass and see if you can take down a GM or two in martial arts combat. Via Warcry
China's forgotten gamers
Frank Yu over at Gamasutra wrote a piece recently that didn't exactly slip through the cracks, but was certainly overshadowed by more pressing concerns that affected online gaming in Asia. Yu's 'China's Forgotten Gamers' -- from his China Angle column -- is a look at the invisible population of gamers in the country that industry demographics simply cannot account for. In North America and Europe, subscriptions, registered downloads and box sales provide an accurate picture of who's playing a given title; China is a different story altogether. Credit cards are nowhere near as prevalent among the Chinese as they are abroad; box sales have largely been a failure due to piracy. Added to the mix is the fact that not everyone can afford to play games legitimately, and so some Chinese gamers find ways to play outside of the system. Although the reported numbers of gamers playing the various titles in China are large, Yu says, "In China, we track game players by subscriber or registration numbers, or by the amount of money they spend giving companies revenue. If they don't register or pay money, they are somewhat invisible to the industry or, from the business viewpoint, irrelevant."
WoW on Zazoox stations
Soley saw something strange at the airport in Denver: a console with PC games on it, including none other than World of Warcraft. Apparently there was a kiosk with a bunch of different games installed on it, and for a small fee, you could jump in and play any number of games, from Valve's FPSes (including Portal!) to our own big MMORPG.The company doing this is called Zazoox -- they have a site that shows off all of their different consoles and offers them (for a price and a service charge) to vendors who can then put them up in public places. World of Warcraft isn't actually on their games list yet, so apparently it's just being tested in Denver and other places. Apparently, the price is 25 cents a minute, but as some of the commenters to Soley's post say, if you're entering your WoW password on what is basically a public computer and something goes wrong, it could cost you a lot more than that.Of course, overseas in Asia, this kind of thing is common -- the vast majority of WoW players there play in public cafes and Internet houses, and in fact the pricing scheme of the game itself there is per hour, not per month like it is here. But for some reason, this kind of ubiquitous public gaming has never taken off in the West -- maybe Zazoox's consoles will get people playing out in public.
Asia to dominate all online life by 2013
The research firm In-Stat has released a report on the growth of online gaming in the Asia/Pacific region. Total online gaming revenue in Asia for 2007 was a healthy $5.8 billion, but In-Stat claims that market revenues in Asia will spike over the next five years -- hitting a staggering $21.1 billion in 2013. Yeah, that's in US dollars. In-Stat claims that a confluence of factors such as greater availability of broadband, ever-increasing content distributed across wider mediums, and 'the unique experience that online gaming offers' will propel demand. (Read: many of Asia's gamers surpass our notions of 'hardcore'... we don't have a word for that level of devotion yet.) They go on to claim China will become the largest market in Asia -- no real surprise there -- particularly as over 50% of the country's online games are developed locally. Given this phenomenal rate of online gaming adoption coupled with steady broadband penetration and speed boosts, it's only a matter of time before China's cities are as wired as South Korea's. If that sheer number of gamers can harness unthrottled bandwidth, China may very well become the pulsing digital heart of the online gaming world. Via PlayNoEvil
Samsung's Soul gets candybar'd, called Soulb
Remember that U800 we peeked in the middle of last month? Turns out, that very mobile is the one pictured above, though it now has an official moniker to round things off. In an attempt to migrate the Spirit of Soul (Samsung's words, not ours) to the candybar design, the Soulb was born. The handset checks in at 9.9-millimeters thick and features a 3-megapixel camera (with Power LED flash), document viewer / editor, web browser, multimedia player, Bluetooth 2.0, FM radio (with RDS support), 1GB of internal memory and a microSD slot just in case. It's also noted that the Soulb will be available in Soul Grey, Platinum Silver, Metallic Black, Soul Pink and Amethyst Violet for an undisclosed price, but things aren't looking too swell for North Americans. Germans will get first dibs when it lands in "early June," while just about every region save for NA gets it shortly thereafter.[Via phoneArena]
Mudkips not included
What do you get when you cross Pokémon with the Chinese literary classic 'Journey to the West' ? This hybrid is Pocketpet Journey West, a quirky little title that could only come from Asia. The game is being developed by Perfect World, whose focus is on the Chinese online gaming market, although they've licensed their games to operators in ten other countries so far. No definitive announcement has been made as to whether Pocketpet Journey West is coming to North American or European markets, but Perfect World stated their intent to bring more of their titles to overseas markets. Pocketpet Journey West is a game almost entirely based around pets. Players can capture and tame monsters, boost their pet's attributes, and trade those pets with other players. Perhaps the oddest feature of the pet system is that two pets can be merged into one, with customized or enhanced abilities. When a player isn't gene-splicing their beloved little (and not-so-little) companions, they can take to the skies and cloud surf. Sounds like a wonderfully bizarre title, and one that Massively will keep an eye on in the future. If they do have a release outside of China, Pocketpet Journey West might be the answer to at least one Massively writer's hopes for an MMO sugar fix.
Earthquake not the only impact on China's online games
In the wake of the 7.9-magnitude earthquake in Sichuan Province, China, the government mandated an observance of the tragedy. In addition to Monday's three minutes of silence in national mourning, the Chinese government placed a three-day moratorium on all 'public amusements' in the country. This imposed break extended to online gaming and virtual worlds throughout the mainland, which prompted some commentary by Frank Yu, the China Angle columnist at Gamasutra. While residents of Sichuan or those with friends and loved ones in the quake-affected region were not likely to want to play games in the aftermath of the disaster, the three-day imposed blackout on entertainment media was an unusual move for China. The suspension of these activities essentially made the entire country give up something, albeit briefly, in order to share the pain of those whose lives have been affected by the catastrophe. "The earthquake has had another major impact on the China gaming industry as well in what seems like an exercise of government media control... This includes, concerts, television shows, movies and for the first time, even online games," Yu said. The virtual worlds of China's major online game companies remained dark between May 19th and 21st. Although the game companies and operators complied with the suspension of their activities, they clearly assumed substantial profit losses.
ION 08: State of online games keynote
Globalization is one of the session tracks here at ION 08, as befitting an industry seeking the holy grail of a truly global marketplace for online games. Tuesday's keynote was delivered by Won II Suh of Neowiz, a Korean online games company with 20 titles currently supported or in development by 1000 employees across 8 regions around the world. Mr. Suh described the current landscape of online gaming in Asia and the state of East-West partnerships happening at an increasing rate around the world (Activision and Blizzard, Neowiz and EA, THQ and Shanda to name a few). Crossover from West to East already has some success stories (NBA Street, e.g.) while the East to West crossover is still fairly nascent. Suh spoke to a fundamental paradigm shift in the way games are made and played in both markets as part of the reason so much of this crossover is happening now. He stressed the importance of prioritizing human and cultural connections as predicates to success for Western companies hoping to break into Eastern markets, indicating that even if the business and financial plans make sense, companies are still prone to fail if they misunderstand or gloss over the critical steps of establishing real human relations and corporate culture due diligence when aspiring to do business in Asia. All of the slides from the keynote are available in our gallery.%Gallery-22795%
Explosive growth in China's MMO market
New information about the Chinese gaming market has surfaced through the work of Niko Partners, an Asia-focused research firm with a team spread throughout 35 cities in Mainland China. A recent Gamecyte interview with Niko Partners founder Lisa Cosmas Hanson shed some light on the surge in MMO popularity in China. 2007 proved to be a record year for MMO's in China, as a nation with more than 46 million gamers shelled out a respectable USD 1.7 billion for their online game time, a 71 percent increase over the previous year. Pre-paid game time cards are the dominant revenue model in the country's online gaming industry. Boxed MMO game sales are practically non-existent in Mainland China, largely due to rampant and normative piracy issues. This is compounded by the fact that the Chinese online gaming market caters to the tendency of gamers to sample multiple titles. While this 2007 figure is still dwarfed by U.S. gaming revenues, the growth potential for the industry in China is not being taken lightly by Western game developers and publishers.
Microsoft drops price of Xbox 360 in Asia
Microsoft has dropped the price of its Xbox 360 in four Asian markets: Hong Kong, Singapore, South Korea and Taiwan (via Bloomberg). According to Microsoft executive Jeff Bell, price reductions in Europe caused sales of the hardware there to almost double.Here are the price drops reported by region: Hong Kong: An 11 percent drop Singapore: A 20 percent drop to S$499 (US $366) South Korea: A 5.1 percent to 369,000 won (US $369) Taiwan: A 17 percent drop to NT$10,360 (US $340) According to a Microsoft spokesperson in Taipei, the Hong Kong and Taiwan price drops will come today. The Singapore and South Korea price drop confirmations came from separate emails with no confirmation as to the effective date.
