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Michelle Obama is hosting an IGTV series about getting into college
IGTV isn't the most exciting destination for original video, but Instagram isn't giving up. Instead it's bringing in more star power. Up next: Michelle Obama will host a six-episode series about getting into college.
Facebook will court 'millennials' with its original videos
Facebook's dreams of pushing original video shows may be delayed, but that's doing little to stop its ever-growing ambitions. Reuters sources claim that Facebook has landed deals with a slew of "millennial-focused" internet media companies, including BuzzFeed, Vox Media, ATTN and The Dodo operator Group Nine Media. The material would include both short clips under 10 minutes (owned by the individual providers) and longer videos over 20 minutes (owned by Facebook), and they'd naturally have ad breaks. You'd initially find the videos exclusively on Facebook's website and apps, but they'd eventually migrate to other sites.
