BeoVision Avant
Latest
Bang & Olufsen's BeoVision Avant is a 55-inch UHD TV that moves
As a group of journalists huddled together in a function room, deep within a central London hotel, a wide, framed display stands before them. Walled on three sides, a long, Bang & Olufsen-branded curtain hangs across the front-facing section -- clearly hiding whatever product the company has gathered them there to announce. The host spares everyone a long intro, the curtain dramatically drops (was there a small theatrical "pop"? We can't be sure.). As the veil falls to the ground, three fancy looking television sets are revealed, they spring into life, revolving on their stands as if slowly lurching towards the audience. A short, lively video plays. The demo finishes to one, well-intended, solitary clap. Hanging above the TVs, right in the middle it reads: Bang & Olufsen BeoVision Avant "The one that moves." On each screen, as if by way of clarification, the words "Movement with purpose" are displayed. This is how the Danish firm introduces the world to its new 55-inch 4K TV. The one that moves.
