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Samsung's new online sitcom tries to make its employees look hip
Samsung doesn't just want to make its products look cool -- it wants its jobs to look cool, too. It's accordingly launching Best Future, an online-only musical sitcom that portrays Samsung as a hip place to work for young South Koreans. The star is Mirae ("future" in Korean), a fictional worker at the tech giant's Suwon headquarters; the six-episode series will follow her and her roommate Chaego ("best") as they dance their way through the workday. There aren't too many clues as to the storyline, but Samsung is teasing the prospect of "song battles" when the series arrives in October. Suffice it to say this won't be a deep, introspective masterpiece.