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Rumor: Bing to be default search engine in iPhone OS 4.0?
One of the most surprising things about the next iPhone OS could be the default search engine. BusinessWeek is reporting that Apple is in talks with Microsoft to have Bing replace Google as the default search engine. It's becoming increasingly clear that Apple's main rival is not Microsoft, but Google. The Nexus One competes directly with the iPhone; Apple is allowing Google to use Lala, for now; and with Apple's purchase of Quattro Wireless and Google's acquisition of AdMob it seems each company is gearing to directly compete with the other in the mobile ad market. "Apple and Google know the other is their primary enemy. Microsoft is now a pawn in that battle," says one of BusinessWeek's sources who is familiar with the matter. But this isn't just about Apple and Google. As the BusinessWeek article points out, clinching the coveted default spot on the iPhone would also help Bing gain market share in the quickly growing area of mobile search. 86% of mobile searches belonged to Google in November, according to the Nielsen Co. Only 11% belonged to Bing. For myself, I really like Bing. It took me a while to get used to it, but I think it has many advantages over Google, particularly the was it displays image search results. Microsoft also has a great Bing iPhone app [iTunes] that I find myself using more and more. While the Bing discussions have been going on for weeks, the source notes that the search switch may never materialize. Interestingly, the article also states that Microsoft may also be lobbying to make Bing an alternative on Apple's Safari browser for Mac users. Despite this, even if the Bing deal goes through, it may not last long. BusinessWeek's source says Apple has a "skunk works" looking at a search offering of its own, and believes that "if Apple does do a search deal with Microsoft, it's about buying itself time." In other words, Apple sees search in its future. %Poll-40267%
Apple bunging Bing search into iPhone?
Ready to get your Bing on, iPhone owners? That curious little Microsoft search engine you shrugged off just a few months ago could become a mainstay in your daily routine if BusinessWeek's sources are correct. According to a pair of persons familiar with the matter, Apple and Microsoft are discussing dropping Google as the default search engine on Apple's somewhat popular handset -- talks that have been underway for "weeks," apparently. BW paints the move as further evidence of an escalating rivalry between Apple and Google. In fact, one BW source claims that, "Microsoft is now a pawn in that battle." No doubt, the once cozy relationship has seemingly fractured with Google CEO Eric Schmidt vacating Apple's board and Apple recently snapping up Lala and Quattro Wireless -- acquisitions that some analysts see as defensive measures against a rapidly encroaching Google. Isn't competition fun?
Bada Bing! Microsoft delivers Bing search app
Search is really getting interesting these days. Microsoft late last night released Bing [iTunes link] for the iPhone -- a full featured free app offering search, movies, maps, and directions, all with voice control. It's notable that Microsoft is going after iPhone mind-share after Steve Ballmer famously dissed the iPhone more than 2 years ago. He's had to sit back and watch the iPhone eclipse Windows Mobile phones in the marketplace, which can't be pleasant, but business is business, and Microsoft is pushing the Bing search suite of tools hard. After spending some time with it last night and this morning, I can say that it works pretty well. I think on-screen it is more attractive than the Google Mobile app offering [iTunes link] and the voice control is about as accurate. On the Bing home screen there are direct links to images, movies, maps, businesses, news and directions. It inverts the Google method, where you do a search, then select, for example, images. I think I prefer the Bing hierarchy as being more logical. The voice search isn't perfect. It especially had trouble with addresses. You can use Bing, as you can Google Maps, as a low end navigation app, but of course no voice directions as yet. Some of the icons, like back and forward seem a bit too close together, but the icons are serviceable. Like Google, you can search for a business, then click to dial it directly, get directions, or read reviews. Business categories are well thought out, and easy to navigate. You can access an iPhone friendly version of Bing from Safari on the iPhone, but of course there is no voice input and it is more cumbersome to use, so I think having an app makes sense. For free, there is no reason not to download Bing and see if you like it. I'm hoping Microsoft will aggressively update the app, and continue to add features. I think if you grab it, you'll use it. Bing requires an iPhone and iPod touch with iPhone OS 3.0 or later. %Gallery-80436%
Microsoft giving Bing Maps a 3D overhaul, tacking on apps for good measure
Google's not the only one in the game when it comes to wild mapping tech, and while Microsoft's excellent collection of bird's eye photos has never gotten it quite the attention of Google's Street View, the hope is that lasers and its much-lauded Photosynth tool can do the trick. Microsoft has done up a Street View-style canvassing of 56 US cities with cars that not only snap photos but include range-finding lasers to map out the architecture in 3D. The Silverlight-based viewer for this view (dubbed Streetside) is similar in interface to Google Maps, a tad slower, and rather visually impressive. In addition, Microsoft is leaning on its Photosynth technology to collect navigable panoramas of scenery and even building interiors. Finally, Microsoft has tacked on "apps" of sorts, little overlays that include traffic cameras, restaurants, a Twitter API and so forth. All of this coupled with an improved version of the bird's eye view is quite a visual treat, but the Silverlight requirement and non-Google-ness of it all might keep away the Bing-averse among us. But really, with all this tit-for-tat going on between Microsoft and Google, we have to wonder what sort of stone age we'd be stuck in if we didn't have these two behemoths going at each other like this. The "Beta" is live now at the source link. [Thanks, Aimee]
The Guild goes to battle in episode 11 of season 3
Apparently MSN video has now been rebranded as Bing, and that hasn't stopped The Guild from posting their latest video, but it does mean that you'll have to install Microsoft's Silverlight to watch it there. If not, you can hit up Xbox Live to watch it in HD if you happen to have one of those, or jump after the break below to watch it embedded here on the site. This week, the Guild goes to battle, with nothing less than their very existence on the line. And all of this season's other storylines move towards their finale as well, from Clara's relationship to Tink's rebellion. Good stuff. And speaking of good stuff, Jeff "Vork" Lewis finally got his own account on Twitter the other day, and we all benefit: he used the account to give permission to share these classic pictures of Vork as a kid. No offense to Jeff, but man, the dude was born to play the part of a guildleader. Stay tuned for next week's final episode of the season! Like The Guild? We do, too! We chatted with all of the folks at BlizzCon, including Felicia Day, Sandeep Parikh, and Jeff Lewis and Michele Boyd. We also saw their panel, and the guys were nice enough to stop by our meetup as well. Stay tuned here every Tuesday for a brand new episode of season 3!
Robotvision: A decent early stab at augmented reality
Ever since I first saw heads-up-displays in science fiction movies like The Terminator, I knew that I had to get my hands on one. How neat it would be to get instant information on anything about anything in my field of vision? Well, just as the iTablet won't be the Knowledge Navigator, the new buzz-phrase of the year, augmented reality, won't give me Terminator eyes. Such is life. I tested out a pretty decent augmented reality app called Robotvision [iTunes Link], and for US $0.99 what you get, if you have an iPhone 3GS running OS 3.1 or better, is quite cool. Will it solve your problems, cure the common cold, or tell you anything that more established apps won't? Not really. But tossing a buck on a neat novelty is not unheard of in the iPhone 3GS world. This one does more than most. First you tell it how widely to search and then, if you're in a highly populated area, you can set up a category ranging from ATMs to Travel Destinations. For the most part, I didn't fool with this since being in the suburbs, I can't be too picky. Run it and the camera shutter opens. Moving the iPhone around, I found Cousin's Pizza, only 8432.1 miles away. Hmmm. The setting was for 5 miles. Wait, I guess it needed to be calibrated by doing the calibration figure eight wave of the phone. It seems that a lot of GPS apps require this. OK, much better. It found a bunch of places but they were all stacked on top of one another. No big deal, since when you touch one, you get a screen like the one in the picture. The closest place is displayed first and the right and left arrows take you back and forth through the stack. While an item is in the front pane, you can call them, see them on a map (by cleverly pointing the iPhone to the floor, which invokes Google Maps, but all the stick pins aren't really any clearer than the AR view... maybe less so). You can also hit the Bing button where there might be a review or more information. The problem is that the direction it puts you in is not quite accurate. It might get you to a nearby corner, but not to the butcher shop itself. I don't think we can slight Robotvision on this, since the not quite pin-point accuracy of the iPhone 3GS GPS has already been talked to death. What else can this bad-boy do? You can see who is sending tweets in the area you specified, read the tweets and see how far the tweeter is from you. Not enough? Wait, there's more. You can find people in your area who use Flickr, and view their gallery. This doesn't work too well. I set the default for 50 miles and found no one. Then I set it for 25 miles and found one person with a gallery of 10 pictures. I live 30 miles from NYC, so I can't blame it on the boonies. You still want Ginsu knives? Okay, hit the Wikipedia button and see if anything in your range is listed. If so you'll get a bit of text and the option to go to Wikipedia to read more. I don't know if AR will change the world, or be as successful as either New Coke or the iPod. But I'd suggest tossing a buck at this one. You are guaranteed 20 minutes of awe and then maybe some time to reflect on what you have, once the novelty wears off. Check out this video for a tour and let us know what you think about this or the idea of augmented reality in general.
Video: New Palm Pre ad takes serene approach, just goes with the flow
When we last saw this fair-faced Pre spokesperson, she was sitting on a rock in an otherwise open field playing choreographer to a sea of robed individuals encircling her. This latest ad takes a decidedly simpler approach reminiscent of the vibe set in the Meet the Pre series, though we can't say for sure her if her followers aren't just waiting off-camera for the next directive. Also, interesting choice of onomatopoeia for sliding through the webOS cards, we imagine there's a certain, Redmond-based company out there delighted by the subtle (and probably unintentional) reference. See the ad for yourself after the break -- and in case you're wondering, that song that'll be stuck in your head all day is "Doot Doot" by Freur.[Via Pre Central]
CherryPal calls its Bing netbook a nettop, can't win for losing
We know, these newfangled terms can certainly get confusing, but you'd think a company producing miniature laptops would do a little research before assuming that "nettop" is actually just another word for "netbook." CherryPal has made it exceptionally easy for us to joke on it by introducing the first nettop we've ever seen that actually looks nothing like a diminutive desktop. In fact, the eco-friendly Bing has a fold-up 10.2-inch LCD -- you know, exactly like a laptop. Inexplicably launched this weekend at the Sundance Film Festival, the machine includes a 1.6GHz Atom N270 processor, 1GB of DDR2 RAM, a 160GB hard drive, three USB 2.0 ports, an SD / MMC / MS card reader, WiFi, dual speakers, a 1,024 x 600 resolution panel, 0.3 megapixel webcam and a headphone jack to boot. Pricing is expected to hover around $250, but for a limited time, users interested in an actual nettop (imagine that, right?) can snag the Bing along with the C114 PC for a grand total of $399.[Via Liliputing]
Guess who's leaving EA? Bing goes!
EA co-founder and Chief Creative Officer (and mountain biker), William "Bing" Gordon, is leaving the monolithic publisher to join Silicon Valley venture capital firm, Kleiner Perkins Caufield & Byers (KPCB) as a Partner. Gordon, who has been with EA for 25 years, won't be severing all ties before he goes, as he'll occasionally drop by to "lead periodic workshops on innovation with EA Studio leaders" under his fancy new title, Chief Creative Officer Emeritus. Over at KPCB, he'll be relied on to "provide his unique insight and expertise to entrepreneurs in consumer technologies" as of June 9, 2008. KPCB Partner John Doerr notes, "His success with dynamic and engaging digital entertainment and consumer media is invaluable for innovators in mobility, social networks, gaming and entertainment – indeed, in any area that interacts directly with consumers."As you've likely played at least one of the numerous franchises Gordon has been critically involved with -- Madden NFL, The Sims, Need for Speed, to name a few -- you may want to see what he has to share in a Q&A with Newsweek's N'Gai Croal. "As much as anything else, after 25 years at EA, I'm ready to be a forty-year old," says Gordon.They grow up so fast, don't they?Read -- AnnouncementRead -- Q&A
