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YouTube takes control of Vevo music video ads
Vevo has struck a deal with YouTube that could significantly change the ads you see played on your favorite artist's music videos, ReCode has reported. Rather than ads for other Vevo videos, as you mostly see now, you're likely to see the same ads that Google puts on videos from its "preferred" channels. That's because YouTube will be able to sell Vevo clips directly to its own advertisers, taking a cut of the revenue and passing the rest on to Vevo.
