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GDC08: Building brands in virtual worlds
We've seen a lot of interesting things at the Worlds in Motion Summit which took place at GDC earlier this week, we found this post-mortum of Scion's virtual campaign in There.com fascinating. While we tune out commercials and skim over print advertisements as much as anyone, but well thought-out interactive advertisements in virtual worlds still feel novel and interesting. (Well, okay, some of them aren't.) So what made Scion's campaign stand out? Read on for an analysis.%Gallery-16584%
SXSW: Games + Entertainment Brands: Five Top Trends In 2007
This panel brought together Robert Nashak, GM of Yahoo Games, Chris Charla, director of business development for Foundation 9, Charles Merrin from Real Networks, and Brian Ring, the GM of Interactive Content for Scope Seven. The purpose was to discuss the top five trends in 2007 in the realm of gaming and entertainment. When games meet entertainment brands, it's traditionally meant a game based on a movie that comes out a few weeks (or months) after the film has hit theaters. However, for the past few years games have started to be released concurrently with the films, or even before the movies come out. Hollywood studios now include video game development in the earliest stages of pre-production, and even involve game companies in the writing process.Games + Entertainment Brands also encompasses traditional board games, like Scrabble and Monopoly, being licensed for video games, and toys like Bratz and Barbie as well. We break down the top five trends that will be hitting games + entertainment brands in 2007 after the jump.
Apple #2 Brand Globally, #1 in the USA & Canada
Brandchannel.com just released the results of their latest world-wide survey of brands. The survey purports to measure how much "impact" a brand has on readers (which can, in principle be either good or bad). Mirroring the results from last year, leading the way globally was Google with Apple right behind. In North America alone, Apple was on top. I suspect that Apple is doing even better today than the survey suggests since it was taken in November and December before the iPhone announcement (and all the attendant media coverage). I have little doubt that 2007 will be an even better year for Apple, Inc.'s brand identity given the iPhone excitement, the Leopard launch, and whatever SuperBowl Surprise awaits us. [Via MacNN]
