btsporteurope
Latest
BT Sport ads banned for promoting 'free' Champions League coverage
Once again, BT has been criticised for promoting its BT Sport channels with "misleading" TV ads. The UK's Advertising Standards Authority (ASA) has told the company to pull a number of adverts, including a prominent one on TV, which promises free BT Sport access for BT TV and BT broadband customers. For BT, this is particularly bad timing. The company finally has the rights to broadcast live Champions League and Europa League football in the UK, after snatching them from Sky back in 2013. The two prestigious tournaments didn't come cheap, so BT needs BT Sport -- and specifically its new BT Sport Europe channel -- to be a resounding success. With that in mind, BT has been heavily promoting its European sports coverage as a "free" extra for all BT TV customers.
BT details how much it'll charge for Champions League football
We knew it was coming, but now we've got confirmation: Next season, BT will start charging for full Champions League and Europa League coverage on BT Sport. When both tournaments start up again, BT broadband customers will need to pay an extra £5 to access the new games. If you're signed up for BT TV, however, you'll be able to watch the European fixtures at no added cost. BT Sport 1 will remain free for BT broadband customers, under a new package called "BT Sport Lite," but the company is yet to confirm whether BT Sport 2 and BT Sport ESPN are included. The broadcaster also hasn't explained how the new pricing structure will affect Virgin Media and Sky TV customers that currently pay for BT Sport, either as an optional extra or an inclusive TV bundle.
