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Lyft's dump-your-car challenge expands to 35 more cities
Lyft is happy enough with its Chicago car ownership challenge to spread it across North America. The ridesharing service is launching a Ditch Your Car program that offers a similar challenge in 35 cities, including New York City, San Francisco and Toronto. The basic principle remains the same: sign up by the end of September and, if you're lucky, you could get enough free transportation options to leave your car at home. What you get varies from city to city, but you'll typically receive Lyft Shared credit, Zipcar access and a local pass for either mass transit or bike service.
Lyft challenges Chicago residents to dump their cars for free rides
Today, Lyft announced a new program called Ditch With Lyft. The ridesharing company is encouraging Chicago's car owners to stop driving their cars for a month and switch instead to using public transportation and services such as Lyft, Zipcar and Divvy Bike. To accomplish this, they will give participants a total of $550 in credit for these services.
Car ownership could decline thanks to Uber and Lyft
While it may seem logical that people will own fewer cars as ride-hailing services like Lyft and Uber gain more traction, there hasn't been a way to study any potential effect. Then Uber and Lyft left Austin, Texas for about a year. A group of researchers from University of Michigan Transportation Research Institute (UMTRI), Texas A&M Transportation Institute, and Columbia University found that the presence of ride-sharing companies can change car ownership behavior, which could eventually lead to fewer personal cars in the future.
