casual-gaming
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Microsoft shows off new Xbox 360 controller for casual gamers
While Microsoft's E3 announcement of "Scene It?" for the Xbox 360 wasn't exactly awe inspiring, there are some brand new casual gaming controllers packed with the title that certainly perked us up. Details are slim at the moment, but four of the simplistic clickers will be included with the game. This could be Microsoft's Trojan Horse to battle against Wii's stranglehold on the casual gaming market -- particularly if the remotes include motion sensing within, which hasn't even been hinted at yet -- or could just be a nice freebie to make "Scene It?" a bit more accessible. We figure we'll know more soon enough. There's another pic after the break.
Casual gaming girl power; overall boys rule console market
Solid information is starting to trickle in about what actually comprises the gamer demographic. Companies are starting to ask who is actually playing their games instead of just assuming it's 16-year-old Timmy Smith living in some square state with his mom and dad, sibling, dog and house with a white picket fence -- and yes, that's who marketing companies still think they're pandering to. According to the ESA 70 percent of gamers are over 18 and 62 percent are male; however, a study commissioned by PopCap Games found that 76 percent of casual gamers are female.The demographics have been shifting dramatically as the Atari generation, who grew up with video games, has children and begins raising a more gaming friendly generation. The console market continues to be 58 percent male, but all things considered, that isn't too large of a gap. Most cross demographic hits like The Sims and World of Warcraft are found on the PC and many people casually game when they're at work anyway. Maybe the answer is as simple as when the husband and wife are at home, wife doesn't want to sit and watch husband play Gears of War so she goes to the PC and games whether that be a casual game or, um, non casual. The demographic information is still nebulous at the moment, but at least we're starting to get a real picture of demographics in the industry.
Vista casual game problems are 'grossly overstated'
Earlier this week, WildTangent CEO, Alex St. John, lashed out against Windows Vista and claimed that most casual games were drowing in the moat surrounding the operating system's impenetrable castle. With many downloadable titles lacking official ESRB ratings, St. John suggested that Vista's security architecture was blocking all manner of family friendly games, including titles from MSN, AOL and Yahoo. In a communication with TG Daily, Microsoft has responded to these claims, labeling them as "grossly overstated." Rick Wickham, director of Games for Windows, notes that "a fraction of casual games are encountering temporary upgrade issues - a situation we have largely corrected and are committed to fixing within days." He goes on to say that out of the 100-plus MSN casual games available, only five have displayed problems in working with Vista. Those issues are expected to be resolved by the end of the week.
Your mom plays Xbox 360 games
The elusive "casual market" has recently become quite the sought-after prey for game publishers, each one attempting in its own way to hunt down those who would normally shy away from complex and scary video games. Nintendo isn't the only company to have Grandma firmly set in a Zapper scope -- the other major players are also taking aim, Microsoft with Xbox Live Arcade and Sony with Singstar microphones. With this in mind, Alex Petraglia decided to test whether or not Microsoft in particular was actually hitting their target. After all, he had the equipment necessary to conduct such an inquest: one Xbox 360 console, several Xbox 360 games and one willing female parental unit. Alex introduced his mom to a wide variety of XBLA and full retail titles, documenting her performance and struggles. The article places his thoughts alongside those written by his mother and it makes for some very interesting reading. It seems the most difficult acclimations involved controls and finding the correct path through a level. The 53 year-old Mrs. P notes that "the biggest problem is a simple lack of experience. It seemed like, in a game such as Prey, you [Alex] knew exactly where to go after looking at a puzzle or roadblock, whereas it'd take me an exorbitant amount of time to move onto the next task or area. And it took me a very long time to develop the ability to move freely in the game and feel comfortable with the controls, to some extent." Other points of interest include her first interpretation of Geometry Wars ("she flew directly into the first target, thinking maybe that was the point of the game") and her eventual favorite, Condemned (!). "I think strong dramatic elements, like story and visuals and music, would be a bigger draw to older generations than unique gameplay mechanics or what have you." [Thanks Alex P!]
Brain Training used to defeat dementia
According to a BBC report, Nintendo's hugely popular Brain Training titles are invading Japanese classrooms in an effort to help the older population get their minds in motion and running swiftly from encroaching dementia. How effective Dr. Kawashima's unnervingly polite floating head is at preventing or combating the condition (of which hallucination is a symptom) still hasn't been conclusively established, but for some people, keeping their minds active is enough.After demonstrating how to turn on the Nintendo DS and how to insert a game cartridge, the teacher has his elderly students engage in several different activities, not all of which are limited to Brain Training's repertoire of challenges. A golf game is used to train hand-eye coordination which, thanks to the DS' intuitive control scheme, seems to be quite easy to grasp. "It's not difficult to learn how to play them," says Atsuo Umetsu, one of the teachers. "After all I learnt, so everyone can do it." Though one of the students admits that she joined the class in order to better compete with her gamer sons, most are joining in the hopes of doing everything they can to avoid mental problems in a society where a large percentage of the population is older. Dr. Takao Suzuki, an expert when it comes to elderly affairs, points out that "nobody wants to get dementia so even if there is a very small possibility that it might work, most elderly people will want to do something in order to prevent dementia." And it's not just Nintendo that's reaching out to an older generation -- Namco has set up a day-care center allowing older people to bash drums and clobber cartoon crocodiles to their heart's content. Is this the key to defeating dementia? We don't know, but it sure sounds like fun, doesn't it?[Thanks Jon!]
Nintendo losing their Touch (Generations)?
If Nintendo's desires are realized, it won't be too long before the image of Grandpa hunching furiously over his DS Lite and murderously screaming "Blue" joins that of the bespectacled nerd in the ranks of uninformed gamer stereotypes. In an effort to reach out to those who would normally shy away from electronic devices and their confusing beeps and boops, several forthcoming and readily available DS games have recently been shoved under the Touch Generations banner. The range highlights Nintendo's popular "non-games", titles that are meant to be approachable by any person, regardless of their previous gaming experience.In North America, games like Nintendogs, Brain Age and Sudoku Gridmaster seem to gravitate towards the label quite naturally, but it seems that the selection differs significantly from that of other regions. Anthropomorphic neighbour sim, Animal Crossing: Wild World, slots right in with Electroplankton in Europe, but the choices of Phoenix Wright: Ace Attorney and Trauma Center: Under the Knife seem to fit in less comfortably. The latter two titles are far more traditional, with linear stories, clear conditions for success and failure and, in the case of Trauma Center especially, a more pronounced difficulty level that requires intricate stylus strokes--lest your patient's internal organs become reduced to a bloody mush (technical term). In other words, all the stuff that the mythical casual gamer doesn't want.The Japanese selection is almost the exact opposite, filled with English trainers, dictionaries and travel guidebooks. If you looked up "game" in one of those dictionaries, you'd likely find a description far removed from most of these titles. It raises an interesting question, then: What constitutes a game that, according to Nintendo's mantra, anyone can pick up and play? Is it a game that almost exclusively relies on intuitive touch screen controls? Or is it something with simplistic gameplay mechanics? Perhaps it's not even a game at all. Nintendo's pretty clear about the kind of people they're chasing with the DS and the Wii, but things seem less vivid when it comes to matching specific games with specific audiences. With games being such unique and often personal experiences, it's doubtful that the line between hardcore and casual will ever become especially obvious.
Nintendo to Touch Generations
Nintendo of America have announced that as of June, they'll be rebranding many of their DS "non-games" under the Touch Generations label. As the name suggests, this move supports Nintendo's continuing desire to expand the gaming demographic and to reach out to those who are under the impression that gaming's all about shooting space pirates and smashing blocks with your head. Currently available games to fall under the brand are Brain Age, Nintendogs, Tetris DS and True Swing Golf. These will be followed by Big Brain Academy, Magnetica and Sudoku Gridmaster later in the year. If all goes according to Nintendo's plan, it won't be long before Grandma and Grandpa start swinging canes because someone forgot to feed the little Nintendoggy. [Thanks AssemblyLineHuman!]
65% of women, 35% of men aged 25-34 play games
According to the New York Times' interpretation of this study, 65% of women between the ages of 25 and 34 play video games while only 35% of men in that same age bracket play video games. The big difference is that women choose to play so-called "casual games" that are commonly found on portals such as Pogo.com, MSN.com, and Yahoo.com (and Xbox Live Arcade, too) while men favor games that are sold at places like GameStop. There's no hard data on why the sexes have such different gaming preferences, but many believe it's because women favor less competitive games that lack the violence and complicated control schemes so prevalent in "hardcore" games enjoyed by men. While there are plenty of companies serving either the "hardcore" segment or the "casual" segment, only a few companies are serving both well. EA's one such company. Through their Pogo.com subsidiary, EA snagged one million gamers willing to pay a monthly rate of $2.49 to $4.99 per month. Three fourths of these customers are female. Microsoft also chases both hardcore and casual gamers via software that runs on the Xbox, PC, MSN and mobile phone platforms. Nintendo's recent strategic shifts towards simpler control schemes and mass-appeal subject matter (Nintendogs, for instance) indicate that there's more than one company in Redmond chasing after the casual gamer.
Casual gaming picks
Casual games became more high-profile last year, as predicted, and the launch of the Xbox Live Marketplace saw some so-called "casual" games racking up more gamer love than non-casual games. For anyone venturing into the world of casual gaming for the first time, it can seem a little confusing with so much to choose from, which is we love end-of-year roundups. Here's the "Best of 2005" from jay is games; warning, with time-sinks like Samorost 2 and Kingdom of Loathing on the list, you might start wondering why these games deserve the "casual" moniker.
