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The Perfect Ten: Absolutely ridiculous cash shop selections
This past week, the Money Gnomes at Turbine tested the waters with the idea of selling a $50 horse in Lord of the Rings Online. Oh, not just any horse, mind you: It's a toy hobby horse. For $50. The representative who asked for feedback on the item and price-point probably caused herself internal hemorrhaging by stating, "This is not a joke." The fans responded, "Of course, and the sky is made out of blue cheese." At the very least, it allowed the more creative players to come up with humorous expressions of incredulity. The fun finally came to an end when the studio announced that the "experimental" price point was a failure. Of course, this is by far not the first time a game studio's attempted to sell a ridiculous item, an item with a ridiculous price point, or both combined. If you sell it, after all, the rubes will come. So in the spirit of a $50 hobby horse that costs something like $20 in real life to acquire, here are 10 completely ridiculous items that we've seen in MMO cash shops.
50% off all Blizzard store mounts this week
This offer was just announced by Blizzard in the EU, and if previous promotions are anything to go by, it will be announced by Blizzard US very shortly. This offer allows the purchase of the Celestial Steed, the Winged Guardian, or the Heart of the Aspects for half price, which, in the EU, equates to €10 or £8.50. In the US, all three mounts are available for $12.50 each. With Christmas fast approaching, you may want to leave this article open on the computer of a family member, or a good friend, or maybe this is the perfect time to pick up a mount for someone special. If you're planning to give a mount as a gift, do remember that, while the codes can be redeemed on any account via the Item Redemption Page, they are region-specific, so players wishing to purchase a mount in the US will need to do so via the US version of the pet store. It follows, then, that players wishing to buy a mount in the EU need to visit the EU pet store. Within those regions, though, there are no country-specific limitations. Of course, these mounts count towards the various mount achievements available in-game, and with the changes in patch 5.0.4, are available on every character, rather than just on the one they were redeemed for. Mists of Pandaria is here! The level cap has been raised to 90, many players have returned to Azeroth, and pet battles are taking the world by storm. Keep an eye out for all of the latest news, and check out our comprehensive guide to Mists of Pandaria for everything you'll ever need to know.
Blizzard celebrates 7 years in Europe with 50% off for a limited time
EU players will be happy to know that for the seventh anniversary of World of Warcraft in Europe, Blizzard has slashed the price of World of Warcraft yet again, bringing the cost of WoW down even lower for a limited time. Remember, United States and assorted North American nations, these are EU copies and versions of the game. I've said it before and I'll say it again -- lowering the cost of the barrier to entry to WoW is not a choice but rather a grave necessity. When 90 levels starts looking like a lot of content and too big of an endeavor for a new player, it doesn't matter how good the 85-to-90 content is, because people will never see it. The last thing you want is for price to be an issue when there are so many other factors to consider about the relative uniqueness of the MMO industry. Here are the EU seventh anniversary sale prices: World of Warcraft Battle Chest EUR 7,49 £4.99 World of Warcraft: Wrath of the Lich King EUR 9,99 £7.49 World of Warcraft: Cataclysm EUR 14,99 £12.49 World of Warcraft mount: Celestial Steed mount EUR 10,00 £8.50 World of Warcraft pet: Lil'K.T. EUR 5,00 £4.50 Hit up the EU Blizzard store to get these deals while they last. Brace yourselves for what could be some of most exciting updates to the game recently with patch 4.3. Review the official patch notes, and then dig into what's ahead: new item storage options, cross-realm raiding, cosmetic armor skinning and your chance to battle the mighty Deathwing -- from astride his back!
World of Warcraft holiday sale is crazy
If you thought $50 for the entirety of World of Warcraft during GameStop's Black Friday sale was good, Blizzard is about to do you one better. From now until Dec. 19, the entirety of World of Warcraft is on sale for a grand total of $35 on the Blizzard store. In addition, the Celestial Steed (aka Sparkle Pony aka Glitter Stallion) and the Pandaren Monk pet are on sale, too. This is how the prices break down: WoW: Battle Chest for $5 (reg. $19.99) Wrath of the Lich King for $10 (reg. $39.99) Cataclysm for $20 (reg. $39.99) Celestial Steed for $10 (reg. $25) Pandaren Monk for $5 (reg. $10) If you planned on pulling any friends into Azeroth this holiday season, there really is no better time to do it. If you don't want to go all-in, you can introduce friends and family to the base game for just $5 -- and if you want to dangle a carrot on the end of that stick, buy them a Celestial Steed to work toward. A $15 dollar investment, all told. Also? You should totally tell them about WoW Insider. A little birdie told me that due to popular demand, we're currently revamping our leveling guides. Talk about timing.
The OverAchiever: Pet shop and Trading Card Game mounts
Every Thursday, The Overachiever shows you how to work toward those sweet achievement points. This week, we rediscover the joy of dailies. This week we'll continue our Mountain O' Mounts guide examining rides from the WoW Trading Card Game and pet shop. For all those of you who let your snark flag fly over the sparkle pony ... here's your chance again! Here's the full series if you're just catching up with us: Combining The Ambassador and Mountain O' Mounts Mountain O' Mounts in Outland Mountain O' Mounts in Northrend Mountain O' Mounts in 5-man dungeons Mountain O' Mounts in raids Mountain O' Mounts from achievements Mountain O' Mounts from PVP Mountain O' Mounts from professions Mountain O' Mounts from holidays Mountain O' Mounts in Cataclysm Mountain O' Mounts and the Argent Tournament
The Queue: Almost our celestial anniversary
Welcome back to The Queue, the daily Q&A column in which the WoW Insider team answers your questions about the World of Warcraft. Today's Queue is brought to you by Mathew McCurley and the letter F. Yay, I get to write The Queue today! With a patch 4.1 release candidate on the PTR, as well as the one-year anniversary (April 15) of the Celestial Steed, it seems that we should be expecting many things happening within the next few weeks in WoW. Oh, boy! We live in exciting times. Sparkle pony, it was almost one year since I wrote about your majesty, your grace and starry beauty. How could anyone say no to the steed from the stars? Now, we have your successor, the winged guardian, a presumably Uldum-esque creature that soars through the cataclysmic skies with the strength of the desert it has been unearthed from. I hope part of the story involves Harrison Jones finding a secret factory under the Temple of Uldum, where 5 million winged guardians await, ready to be sold and taken home "off the lot," as it were. walkerspace asked: Dear Queue, There seems to be an increase in bot activity (while I'm herbing; I want it all!). Is there anything Bizzard can do about it? Or, is the perceived activity simply more characters in the game fighting over the same limited resource?
The Lawbringer: Fighting the gold fight -- how the strategy must change
Pop law abounds in The Lawbringer, your weekly dose of WoW, the law, video games and the MMO genre. Running parallel to the games we love and enjoy is a world full of rules, regulations, pitfalls and traps. How about you hang out with us as we discuss some of the more esoteric aspects of the games we love to play? Last week on The Lawbringer, I introduced you to the world as it is, a battlefield littered with the corpses of stolen accounts, inconvenienced players, and a priceless reputation on the line. This week, we look at concrete solutions to actually helping the gold selling system wind down and remove many of the hurdles that instant gratification with purchasing gold sets up for Blizzard. You might have mixed and angry reactions to what I'm going to talk about, but do give me the benefit of the doubt. I think being open-minded might win this fight. So what can Blizzard do besides selling its own currency? Here are my suggestions for the first steps that Blizzard needs to take in the new war against gold selling.
PAX East 2011: Will World of Warcraft ever go free-to-play?
It seems that every new MMORPG wants to bill itself as a "WoW killer." From Lord of the Rings Online to Age of Conan to (most recently) RIFT, everyone wants a piece of the most popular subscription-based MMORPG of all time. To date, World of Warcraft has weathered the competition. Its subscriber numbers have reached an all-time high (now over 12 million), with its latest Cataclysm expansion selling nearly 5 million copies in the first month alone. The game should remain popular and successful for years to come. Still, even Blizzard admits: It can't stay on top forever. So what happens when the game starts losing a significant amount of its subscriber base? If what happened to Turbine's Lord of the Rings Online and Dungeons and Dragons Online is any clue, World of Warcraft might move to a free-to-play model. Since switching to free-to-play, both of Turbine's games added subscribers and increased revenues. This past weekend, I sat in on the free-to-play MMO panel held at the PAX East 2011 conference in Boston. Afterward, I caught up with Robert Ferrari, VP of Publishing and Business Development for Sanrio Digital (Hello Kitty Online), to discuss WoW. We discussed the free-to-play industry and whether or not World of Warcraft could eventually find a place in it. "WoW has to be looking at a free-to-play model currently," Ferrari theorized.
The Lawbringer: Fighting the gold fight -- the world as it is
Pop law abounds in The Lawbringer, your weekly dose of WoW, the law, video games and the MMO genre. Running parallel to the games we love and enjoy is a world full of rules, regulations, pitfalls and traps. How about you hang out with us as we discuss some of the more esoteric aspects of the games we love to play? The Lawbringer has in the past been used as a personal launching pad for some of the more out-there or esoteric ideas that I have in regards to the World of Warcraft and virtual currency in general. You guys seem to love it, and there's always plenty of great discussion about these ideas. For the next two weeks, I want to introduce you to my thoughts on how Blizzard should be attacking gold sellers and, at the same time, working to remove some of the content gates that gold has erected in the MMO we all love. This week, we will set up the story and the history of it all, and next week, we will talk about hard conclusions. Gold selling isn't going away as long as fungible and liquid currency exists in MMOs. Gold is "fungible" because it can be exchanged for something exactly like it, at a 1:1 ratio -- gold is gold. Gold is also liquid, as it can be used and exchanged for other goods or services. Short of Blizzard's getting rid of this type of currency altogether or selling its own currency for a cheaper price than gold sellers can furnish it, people will sell gold and items that can be traded. Blizzard has shown that it has the guts to go after gold selling as an industry but has so far failed in scope to bring down the snake that slowly poisons everything it has worked to build. As sellers become hackers, and as hacking chips away at the good will, reputation, and stability of the game we love to play and the company we love to patronize, there has never been a more urgent time to fight the gold fight. The strategy needs to change from focusing on the people who sell gold to a combination of those that sell and the gold itself.
Breakfast Topic: Will you be buying either of the new vanity pets?
This Breakfast Topic has been brought to you by Seed, the Aol guest writer program that brings your words to WoW Insider's pages. Blizzard has been selling us in-game items for a while now; however, it has kept this to noncombat pets and mounts -- things that, outside of counting for totals for achievements, have little to no real effect on gameplay. Some of the items Blizzard does for self-profit, and sometimes it sells in-game pets for charity. People who buy the items get different reactions from the community; the sparkle pony especially got a lot of hate. Personally, I have not bought any of the real-money pets, partially because I am not a collector and partially because I felt that paying for downloadable content should add something major to the game experience. However, I am considering buying the Ragnaros pet for one main reason: because Rags is my major epic memory of vanilla WoW, I always felt he was an awesome model and so imposing, and many of us went around saying "too soon" on Vent. Have you bought any of the vanity pets? Do you buy them all as a completionist/collector? Do you pick and choose the ones you think look cool? Do you only buy the charity pets? Or do you avoid real money transactions in games altogether?
Breakfast Topic: Would you pay for extras in a F2P WoW?
This Breakfast Topic has been brought to you by Seed, the Aol guest writer program that brings your words to WoW Insider's pages. Lord of the Rings Online went free-to-play. "Free" is a questionable term, since they charge you for a fee for features you can technically live without but are still fairly important; things such as the gold cap, the ability to gain rested XP, and certain instances and PvP options require a fee. You get an enhanced version slightly above a trial, but you are still limited in what you can do in the free-to-play version of the game. While playing a game, I want to play the whole game, have the entire experience, and not feel as if I have been shortchanged by being on a limited version. Personally having purchased some of the Mass Effect 2 and Dragon Age DLC, I would still have to pay for the added functionality. Not being able to fully advance my character and see large amounts of content would irritate me more than the cost would. Not being allowed to make use of content would make me feel like I was missing out. I want the choice of whether or not I do this instance, raid, or battleground. Could you imagine attempting to zone into Icecrown Citadel and seeing a message that says, "Requires a V.I.P. membership"? WoW has sold us a few items for extra money that are not required, but not having a Lil' XT or a sparkle pony doesn't affect your game functionality. LOTRO offers things like more bag spaces and removing the gold cap and even priority login for those with V.I.P. accounts. So if World of Warcraft decided to follow the LOTRO model and go semi-free-to-play, would you just play the free portion? Would you pay for the V.I.P. portion? Would you buy the other nickel and dime upgrades they have on top of that? Or would you quit WoW altogether, feeling as if Blizzard had shortchanged players by making us pay for things like bag space, PvP and raid availability?
The Virtual Whirl: Ill-repute
Virtual environments have a generally poor reputation in many quarters, particularly in the mass-media. Much of that reputation is ill-deserved, and some of it is entirely fabricated (eg: by the mass-media). I have to ask, what's the big deal?
New scam tries to give you a free Celestial Steed
One of the sadder parts of this job is reporting on the numerous scams that sweep across the World of Warcraft landscape. It's no secret that your WoW account is valuable to thieves -- the entire gold-selling industry is built on a foundation of hacked accounts and stolen items. Their latest scam vehicle? Our inherent desire for sparkle ponies. Let's get two things straight off the bat: You did not just win a free Celestial Steed mount. That in-game tell is an attempt to steal your account. No one just bought you a Celestial Steed mount. That email you got is an attempt to steal your account If it sneaks by your spam filter, the latest scam email can be quite convincing. The message, which appears to be from sales@mail.blizzard.com, masquerades as a receipt for the purchase of the $25 Celestial Steed mount. Of course, the email is not actually from Blizzard (the "from" email is spoofed), and the links to Battle.net and Worldofwarcraft.com inside send you to a phishing website designed to steal your password or infect your computer with a keylogger. Attempt to collect your sparkle pony, and within a few short hours, your entire account will be under someone else's control. If you haven't put an authenticator on your account, the scammers will do it for you, locking you out of your own account and severely hampering your ability to get it back. More information on the latest scam, what you can do to protect yourself and what to do if you're a victim, all after the break.
WoW Moviewatch: WoW Celestial Steed - Public Service Announcement
Bloodvein is taking a swing at satire and WoW social commentary with WoW Celestial Steed - Public Service Announcement. This video can feel a little frantic as it moves between three different scenes. At first, you have a gnome dutifully begging his mom for the money to buy the star pony. The second scene includes an odd blood elf wearing a gnome mask makes some claims and statements about the steed. Then, lastly, Amazing Horse by Weebls makes a return to machinima, courtesy of Bloodvein. This video is obviously meant to be commentary on the ongoing discussion about whether owning as Celestial Steed qualifies its rider as being a "newb." I'm not sure if Bloodvein is trying to respond to specific other videos, although there have been a few released like Nub Tales episode 1. It's awesome to see machinimators taking part in community dialogue in a way that informs the player base, expressing opinions and feelings about things happening in the game. Hopefully, we'll see more of this kind of thing in the future. Interested in the wide world of machinima? We have new movies every weekday here on WoW Moviewatch! Have suggestions for machinima we ought to feature? Toss us an e-mail at machinima AT wow DOT com.
[1. Local]: Chariots and cheats
Reader comments -- ahh, yes, the juicy goodness following a meaty post. [1.Local] ducks past the swinging doors to see what readers have been chatting about in the back room over the past week. Dominic Hobbs, our warlock columnist, speculated about flying mounts for warlocks in this week's Blood Pact. He found the following suggestion the best one from the readers (though there were many): Tidelord: Dear Hobbs, While I agree with your idea of Metamorphosis or sprouting wings, I find the thought of being carried by my shoulders by a Doomguard to be utterly demeaning, and if you have seen the model for Invincible and the new "Sparkle Pony," you would see that while the wings are ingenious, the steed itself has legs stumpier than a dwarf's! No, my dear friend. For a warlock, the only mount suitable for us masters of shadow and fire is nothing else than an enormous, obsidian-black chariot with wheels made of the bones and skulls of magi, pulled by a pack of at least ten or twelve fel-green hellhounds. The animation would be so full of demonic splendor and top-of-the-line graphics that it would cause the video card of any cowardly mage to explode violently. Grow In Shadows- Caneyn Ravenshield, Future Worgen Warlock Continue reading for an in-depth discussion of cheating -- and what's this about breeding WoW.com staff?
no no no no NO NO NO NO
If you've spent any time hanging out in Dalaran recently you've no doubt seen your fair share of flying star unicorns and probably have heard non-stop the lamentations of Lil' XT. There was previously a bug that caused Lil' XT's sounds to be sent out to a much wider range than they were supposed to be heard. When a few dozen people have them out it can get quite annoying. There's now a hotfix that disables some of these sounds. It's not a complete solution, but it's better than turning off sounds all together. Vaneras is an EU community manager, and we're not sure if the hotfix is active in the US. However, if it's not in the US right now I'm sure it will be soon. Vaneras A hotfix was recently applied, which temporarily disabled some of the sounds Lil' XT makes. The issue was that some of his sounds were flagged in such a way that they play for everyone around him and not just the player that owns the pet, an annoying problem to be sure. We can't alter volume or who the sounds play for through a hotfix so the temporary workaround is to disable them completely right now until the proper fix can be patched in later. source
Breakfast Topic: I just bought a $25 imaginary horse
digg_url = 'http://wow.joystiq.com/2010/04/19/breakfast-topic-i-just-bought-a-25-imaginary-horse/'; Over the past few hours, I have come to the realization that I have purchased a $25 imaginary space horse. To be honest, I do not regret my horse purchase. I do not have horse remorse. What I have gleaned, however, is a keen understanding of the nature of video games moving forward, in particular the massively multiplayer genre. World of Warcraft is not new to the world of microtransactions, or in this case, macrotransactions. I do not believe anyone considers $25 to be a microtransaction, which seems like a healthy bit of cash. A few thoughts came to my mind. First, we now have the Blizzard price list for all sorts of purchased add-on content and the range of money we will be shelling out in the future. Pets are $10; mounts are $25. The celestial horse's success yesterday proved beyond a doubt that the $25 pricetag was not a deterrent for many purchasers, as the queue pushed over 100,000 people at times in the U.S. store alone. Early sales were estimated to be in the 400,000 area, with more climbing steadily. This horse is a hit. My second thought was how drastically the dynamic has changed for Blizzard and why, potentially, it has changed. This past year showed a stagnation in the number of accounts created for World of Warcraft, leaving Blizzard with the same number to tell shareholders at their next meeting a year later. With new ways to monetize the player base other than the number of accounts, Blizzard has essentially given shareholders the go on holding onto increasingly valuable Activision Blizzard stock and to expect wonderful new profit generators. New ways to monetize existing subscriber bases are always being explored, and the Celestial Steed has cemented the pet and mount store as one of the absolutely critical endeavors. This is only the beginning for macrotransactions in World of Warcraft. As long as the items up for sale do not give another player an advantage and stay purely cosmetic (with the exception of the race change, which has the potential to alter balance), I am confident Blizzard will provide some compelling additions to the already mind-blowingly successful pet and mount store. What do you think about the Celestial Steed and what it represents? $25 seems to be a sweet spot if the sales are to be believed, but what do you think?
[1.Local]: Celestial RMT and the Fresh Steed
Reader comments -- ahh, yes, the juicy goodness following a meaty post. [1.Local] ducks past the swinging doors to see what readers have been chatting about in the back room over the past week. Would it be wrong of us to lead off this week's [1.Local] with a comment from someplace other than WoW.com? This comment on Blizzard's astounding sales of the Celestial Steed comes from our sister publication, Massively, where one would think readers would be a little more objective about MMOs and microtransactions as a whole. Pingles: I play Allods, a free-to-play cash shop game and have purchased items to support the game. So at first I was a bit perturbed at how anyone can accept a subscription game charging for things in a cash shop but I think that Blizzard may very well get a pass on this one. The reason: WoW is a behemoth. People don't mind throwing $25 at something that ALL of their friends are going to see and that they envision spending the next few years playing with. This isn't just a game to some folks. This is a social and long-term commitment. I have to admit that when I purchased a bag in Allods I wondered whether I'd be playing the game a year from now. I don't think folks wonder the same thing with WoW. Back here at home at WoW.com, opinion about the new ride seems fairly split. Pull up a seat and let's chew on it some more. Oh, and you'll want to be sure to check out a truly epic take on the situation from [1.Local] regular (cutaia), whose fiancée Autumn Kosik created the headline photo, above. (Thanks for sharing!) Most definitely worth a trip to the end of the post.
Breakfast Topic: What are you willing to buy?
The Celestial Steed and Lil' XT went live the other day to the delight of many, the disgust of a few, and one mother of a checkout line. Toward the end of the day as I write this, the line for purchasing the mount in the North American store clocks in at 148,108 and climbing. I think it's safe to say that the shiny horse, at least, has been a runaway success. I haven't yet bought anything from the Blizzard store, but I come from a long line of suspicious New England cheapskates for whom saving 10¢ on bulk toilet paper was a day for the diary. Most people don't seem to have a problem with RMT (Real Money Transactions/Trading) as long as they're kept to things that don't exercise any real influence on the game. If they're just for fun and they don't give anyone an unfair advantage -- we ask reasonably -- what's the big deal? Then again, it makes me a bit sad to see brilliant new pets and mounts head straight to the store while things like the moonkin and Tree of Life models have languished for years without updates. Oh well. Everyone has mounts and pets, but not everyone plays a druid (more's the pity). I have to admit that Blizzard selling formerly TCG-only rewards like the Path of Cenarius might make me reconsider, although I'm not sure it'd be great policy for them to undermine the card game's rewards. Have you bought anything from Blizzard's store, and do you think they should sell anything in addition to pets or mounts? Or, to put it another way, what would you love to buy?
The Daily Quest: Starpony edition
Here at WoW.com we're on a Daily Quest (which we try to do every day, honest) to bring you interesting, informative and entertaining WoW-related links from around the blogosphere. Is there a story out there we ought to link or a blog we should be following? Just leave us a comment and you may see it here tomorrow! Take a look at the links below, and be sure to check out our WoW Resources Guide for more WoW related sites. TDQ's back from an unplanned Cataclysm-news-overload hiatus! And what better topic to come back to than the epic debate currently raging over Blizzard's new starpony spacepony sparklepony My Little Algalon Pony Celestial Steed? Want to see the rest of the above comic? Of course you do. It's from Wowhead's latest comic by Noxychu. Wowhead also speculates on the number of Celestial Steeds sold. WoW.com's sister-site Massively has an opinion on this latest addition to the world of microtransactions. The 'mental Shaman talks sparkuls. Mystic Chicanery thinks this is more than a micro-payment. Big Bear Butt says it's superficial. Life in Azeroth has a thing or two to say about slippery slopes. Leafshine thinks this changes everything and asks: am I a beautiful and unique snowflake? Dechion's Place talks on Blizzard's marketing genius. Ixobelle explains how to create demand. Oh look, an alt! is happy. Matticus is ashamed.
