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World of Warcraft pet sales contribute over $1.9 million to Red Cross
In May, Blizzard announced that sales of the Moonkin Hatchling in-game pet had raised $800,000 for the Make-A-Wish Foundation. Around the same time, Japan suffered a devastating earthquake and Blizzard was quick to introduce a second in-game pet in the form of the Cenarion Hatchling, the sales of which would all be contributed to the Red Cross's Japanese Earthquake and Tsunami relief fund. Well, it looks like the World of Warcraft community -- with a little help from the adorable feathered Cenarion Hatchling -- has done it again. Blizzard announced today that as of today, sales of the Hatchling have totaled over $1.9 million, with every last penny going to the Land of the Rising Sun in its time of need. Blizzard -- and we here at Massively, for that matter -- send out heartfelt thanks to the players who helped contribute to this staggering amount to the Red Cross.
Cenarion Hatchling raises over $1.9 million for Japan Earthquake Relief
Here's some wonderful news for the WoW community -- Blizzard's recent charity drive to help those in need after the recent devastating earthquakes and tsunamis in Japan has raised over $1.9 million for the American Red Cross efforts. At $10 per pet and 100% of the proceeds going to the American Red Cross, that's over 190,000 pet purchases since the pet went on sale in May. Good job, WoW community! The Cenarion Hatchling is still up on the Blizzard store, so if you missed your chance to purchase the little guy for charity, you'll still be able to pick him up, as he is a permanent part of the store from here on out. Feel good about this one -- that's a lot of money going to people in need. Editor's Note: Comments have been disabled in this post due to excessive trolling.
The Lawbringer: A good cause
Pop law abounds in The Lawbringer, your weekly dose of WoW, the law, video games and the MMO genre. Running parallel to the games we love and enjoy is a world full of rules, regulations, pitfalls and traps. How about you hang out with us as we discuss some of the more esoteric aspects of the games we love to play? On Monday, Blizzard announced that it would begin selling a new companion pet in the pet store and that for a limited time (until July 31), 100% of the cost of the pet would go to the American Red Cross to aid victims of the tsunami and earthquake in Japan. Blizzard used its art and time assets for a great cause, using a previously successful tactic to raise money for people in dire need. While Blizzard is not donating the money directly, it is facilitating donation collection and incentive by putting the pet up for sale. What interests me is the level of fervor and the community outcry for this type of relief effort by Blizzard. Why are people so eager to push a corporation like Blizzard, which has a costly back end to monitor and maintain, into what amounts to a large-scale companion pet release for charity that people would have donated to anyway based on the generally accepted understanding that people are charitable? First, we need to learn a tiny bit about corporate donations and charity and explore why people like Blizzard in the first place. Second, we can ask why we want Blizzard to do the right thing.
Blizzard donates $800,000 from virtual pet sales to Make-A-Wish
Who says Blizzard plus microtransactions equals pure, unadulterated evil? Well, a lot of gamers, for one, but that hasn't stopped the makers of World of Warcraft from gifting a sizable chunk of RMT-related change to charity. Gamasutra has all the details on Blizzard's most recent involvement with the Make-A-Wish Foundation. Proceeds from the $10 Moonkin Hatchling pet that was sold during the last two months of 2010 have been donated to the long-running charity, with some $800,000 ultimately going to a worthy cause. Blizzard has also added another in-game pet to its cash shop, and 100 percent of the proceeds from the new Cenarion Hatchling will go to the Red Cross's Japanese Earthquake and Tsunami relief fund. There is currently no word as to whether the company will offer similar assistance to the survivors of the severe storms that killed over 300 people and caused millions of dollars in property damage in the southeastern United States last week.
Blizzard releases Cenarion Hatchling pet for Japan earthquake relief
Blizzard has just released a new pet at the pet store called the Cenarion Hatchling, a baby version of the hippogryph that once was only available as part of the old WoW TCG. A full 100% of the proceeds generated by this pet purchase will go to help the American Red Cross's Japan Earthquake and Pacific Tsunami relief efforts, compared to the 50% from previous pets like the Pandaren Monk. The donation process will be ongoing through July 31.
