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YouTube looks to merch and memberships to make creators more money
YouTube is having a busy day at VidCon 2018. Aside from launching Premieres, a feature that lets creators hype prerecorded videos with a public landing page, the company is also announcing new ways for them to make more money. For starters, channels with more than 100,000 subscribers will now have access to Memberships, which will allow viewers to pay a monthly fee of $4.99 to get exclusive access to badges, emoji, livestreams, members-only videos and shoutouts, among other perks. This is exactly what YouTube was already doing with Sponsorships, though that was available only to a select group of YouTubers. If you're a creator but don't meet the 100,000-subscriber threshold, YouTube says it hopes to bring Channel Memberships to more people in the coming months.
